Marketing Maestros Archive

March 2016

How Small Businesses Can Use Big Data to Keep Their Message Fresh and on Target

Posted: Mar 30, 2016 10:30am ET BY Yariv Drori, VP of programmatic ad operations at MultiView

MultiView's Yariv Drori identifies three ways B2B marketers can use big data to keep their messages on target.


Brands Take Aim at Influencers

Posted: Mar 22, 2016 2:00pm ET BY Ken Beaulieu

Visa's Ashley Fisher and Nathan Hole from Loeb & Loeb share insights on influencer marketing.


Building Confidence and Credibility in Marketing Performance Measurement

Posted: Mar 22, 2016 11:00am ET BY Pat LaPointe, chief growth officer at Growth Calculus and ANA Faculty

ANA Faculty member Pat LaPointe outlines the keys to better marketing measurement.


Programmatic Buying – What Keeps Marketers Up at Night?

Posted: Mar 15, 2016 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares responses from a 2016 ANA/Forrester survey.


Damage Control

Posted: Mar 10, 2016 9:05am ET BY Andrew Eitelbach

March's ANA magazine examines how to create a disaster recovery plan for your brand; how brands like Patron, Wendy's, and Doritos are using live-streaming apps to create unique branded experiences; the next generation of direct mail marketing (from our partner USPS); the results of a new ANA/Forrester Research study; and more


ANA/Forrester New Survey on Programmatic Buying

Posted: Mar 9, 2016 10:00am ET BY Bill Duggan

Following the release of an ANA/Forrester study on programmatic buying, ANA's Bill Duggan looks at some of the concerns around programmatic buying.


A Seven-Step Roadmap to Content Marketing Success

Posted: Mar 8, 2016 11:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

ANA Faculty member George Stenitzer shares seven key steps to succeed at content marketing.


Take the Time to Set Your Professional Development Plan

Posted: Mar 7, 2016 11:00am ET BY Kate Short, chair of the ANA Procurement Mentoring Program

Kate Short, chair of the ANA Procurement Mentoring Program, underscores the importance of professional development and looks at some of the opportunities the ANA provides.


Strategies for Engaging America’s Multicultural Consumers

Posted: Mar 3, 2016 3:00pm ET BY Kathryn Martinez, president and CEO of Avalon, ANA Faculty

Kathryn Martinez, president and CEO of Avalon and ANA Faculty member, shares five tips for brands looking to connect with multicultural consumers.