Marketing Maestros Archive
March 2016
How Small Businesses Can Use Big Data to Keep Their Message Fresh and on Target
Posted: Mar 30, 2016 10:30am ET BY Yariv Drori, VP of programmatic ad operations at MultiViewMultiView's Yariv Drori identifies three ways B-to-B marketers can use big data to keep their messages on target.
READ MOREBrands Take Aim at Influencers
Posted: Mar 22, 2016 2:00pm ET BY Ken BeaulieuVisa's Ashley Fisher and Nathan Hole from Loeb & Loeb share insights on influencer marketing.
READ MOREBuilding Confidence and Credibility in Marketing Performance Measurement
Posted: Mar 22, 2016 11:00am ET BY Pat LaPointe, chief growth officer at Growth Calculus and ANA FacultyANA Faculty member Pat LaPointe outlines the keys to better marketing measurement.
READ MOREProgrammatic Buying – What Keeps Marketers Up at Night?
Posted: Mar 15, 2016 3:00pm ET BY Bill DugganANA's Bill Duggan shares responses from a 2016 ANA/Forrester survey.
READ MOREDamage Control
Posted: Mar 10, 2016 9:05am ET BY Andrew EitelbachMarch's ANA magazine examines how to create a disaster recovery plan for your brand; how brands like Patron, Wendy's, and Doritos are using livestreaming apps to create unique branded experiences; the next generation of direct mail marketing (from our partner USPS); the results of a new ANA/Forrester Research study; and more
READ MOREANA/Forrester New Survey on Programmatic Buying
Posted: Mar 9, 2016 10:00am ET BY Bill DugganFollowing the release of an ANA/Forrester study on programmatic buying, ANA's Bill Duggan looks at some of the concerns around programmatic buying.
READ MOREA Seven-Step Roadmap to Content Marketing Success
Posted: Mar 8, 2016 11:00am ET BY George Stenitzer, Founder, Crystal Clear CommunicationsANA Faculty member George Stenitzer shares seven key steps to succeed at content marketing.
READ MORETake the Time to Set Your Professional Development Plan
Posted: Mar 7, 2016 11:00am ET BY Kate Short, chair of the ANA Procurement Mentoring ProgramKate Short, chair of the ANA Procurement Mentoring Program, underscores the importance of professional development and looks at some of the opportunities the ANA provides.
READ MOREStrategies for Engaging America’s Multicultural Consumers
Posted: Mar 3, 2016 3:00pm ET BY Kathryn Martinez, president and CEO of Avalon, ANA FacultyKathryn Martinez, president and CEO of Avalon and ANA Faculty member, shares five tips for brands looking to connect with multicultural consumers.
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