Marketing Maestros Archive

April 2016

  • Winning with Modern Consumers Starts with the Millennial Mindset

    Posted: Apr 22, 2016 10:30am ET BY Jeff Fromm, ANA Faculty

    Millennials are a force on their own, but their influence is becoming more apparent across generations.

  • What You Need to Know to Capitalize on Programmatic Buying's Potential

    Posted: Apr 19, 2016 10:30am ET BY Matt Prohaska, ANA Faculty

    ANA Faculty member Matt Prohaska breaks down the different types of programmatic marketplaces, and explains how marketers can thrive in each one.

  • How to Not #FAIL LinkedIn InMail

    Posted: Apr 13, 2016 11:00am ET BY Kiran Goojha, senior manager of marketing and communications

    How do you reach the right people via LinkedIn InMail? ANA's Kiran Goojha has three tips.

  • Are Clients from Mars and Agencies from Venus?

    Posted: Apr 1, 2016 10:30am ET BY Joanne Davis, ANA Faculty

    ANA Faculty member Joanne Davis explains how marketers can be better agency clients.