Marketing Maestros Archive

April 2016

• Winning with Modern Consumers Starts with the Millennial Mindset

  Posted: Apr 22, 2016 10:30am ET BY Jeff Fromm, ANA Faculty

  Millennials are a force on their own, but their influence is becoming more apparent across generations.

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• What You Need to Know to Capitalize on Programmatic Buying's Potential

  Posted: Apr 19, 2016 10:30am ET BY Matt Prohaska, ANA Faculty

  ANA Faculty member Matt Prohaska breaks down the different types of programmatic marketplaces, and explains how marketers can thrive in each one.

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• How to Not #FAIL LinkedIn InMail

  Posted: Apr 13, 2016 11:00am ET BY Kiran Goojha, senior manager of marketing and communications

  How do you reach the right people via LinkedIn InMail? ANA's Kiran Goojha has three tips.

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• Are Clients from Mars and Agencies from Venus?

  Posted: Apr 1, 2016 10:30am ET BY Joanne Davis, ANA Faculty

  ANA Faculty member Joanne Davis explains how marketers can be better agency clients.

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