Marketing Maestros | Archive

Award Winners: Catching Up with Allstate

Posted: Jun 29, 2016 11:45am ET BY Talia Fisher, associate manager of committees and conferences at ANA

Allstate took home the Grand Prize in the Asian category in the 2015 Multicultural Excellence Awards.

Our Marketing Talent... and Transparency

Posted: Jun 27, 2016 11:00am ET BY Bob Liodice, CEO, ANA

To fix the transparency problem, involved parties must first acknowledge its existence and cooperate on a solution, says ANA's Bob Liodice.

Award Winners: Catching Up with Wells Fargo

Posted: Jun 22, 2016 11:00am ET BY Talia Fisher, associate manager of committees and conferences at ANA

In part three of the series, we catch up with 2015 LGBT Grand Prize Winner, Wells Fargo.

The 5 Deadly Sins of Brief Writing

Posted: Jun 21, 2016 10:30am ET BY Lauren Stradley, ANA Faculty

ANA Faculty member Lauren Stradley shares six sins to steer clear of for a powerful and motivating brief.

Award Winners: Catching Up with Kimberly-Clark

Posted: Jun 16, 2016 4:00pm ET BY Janine Martella, director of committees and conferences at ANA

In 2015, Kimberly-Clark won the Grand Prize in the Radio and People with Disabilities categories of the ANA Multicultural Excellence Awards, as well as the overall Best in Show award.

Content Marketing: The Why and How

Posted: Jun 14, 2016 10:00am ET BY Kerry Breen

With all the talk around content marketing, ANA's Kerry Breen explains why it's more than just a buzzword.

Help Wanted in the C-Suite — Chief Media Officer

Posted: Jun 13, 2016 1:00pm ET BY Bill Duggan

Now more than ever, corporations need a senior executive to oversee their media investments, and the Chief Media Officer is the answer.

Award Winners: Catching Up with Johnson & Johnson

Posted: Jun 9, 2016 3:00pm ET BY Janine Martella, director of committees and conferences at ANA

Johnson & Johnson's Vivian Nasamu-Odior shares the positive impact of winning an ANA Multicultural Excellence Award. The brand took home the Grand Prize in the Total Market category in 2015.