Marketing Maestros Archive

June 2016

  • Award Winners: Catching Up with Allstate

    Posted: Jun 29, 2016 11:45am ET BY Talia Fisher, associate manager of committees and conferences at ANA

    Allstate took home the Grand Prize in the Asian category in the 2015 Multicultural Excellence Awards.

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  • Our Marketing Talent... and Transparency

    Posted: Jun 27, 2016 11:00am ET BY Bob Liodice, CEO, ANA

    To fix the transparency problem, involved parties must first acknowledge its existence and cooperate on a solution, says ANA's Bob Liodice.

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  • Award Winners: Catching Up with Wells Fargo

    Posted: Jun 22, 2016 11:00am ET BY Talia Fisher, associate manager of committees and conferences at ANA

    In part three of the series, we catch up with 2015 LGBT Grand Prize Winner, Wells Fargo.

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  • The 5 Deadly Sins of Brief Writing

    Posted: Jun 21, 2016 10:30am ET BY Lauren Stradley, ANA Faculty

    ANA Faculty member Lauren Stradley shares six sins to steer clear of for a powerful and motivating brief.

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  • Award Winners: Catching Up with Kimberly-Clark

    Posted: Jun 16, 2016 4:00pm ET BY Janine Martella, director of committees and conferences at ANA

    In 2015, Kimberly-Clark won the Grand Prize in the Radio and People with Disabilities categories of the ANA Multicultural Excellence Awards, as well as the overall Best in Show award.

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  • Content Marketing: The Why and How

    Posted: Jun 14, 2016 10:00am ET BY Kerry Breen

    With all the talk around content marketing, ANA's Kerry Breen explains why it's more than just a buzzword.

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  • Help Wanted in the C-Suite — Chief Media Officer

    Posted: Jun 13, 2016 1:00pm ET BY Bill Duggan

    Now more than ever, corporations need a senior executive to oversee their media investments, and the Chief Media Officer is the answer.

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  • Award Winners: Catching Up with Johnson & Johnson

    Posted: Jun 9, 2016 3:00pm ET BY Janine Martella, director of committees and conferences at ANA

    Johnson & Johnson's Vivian Nasamu-Odior shares the positive impact of winning an ANA Multicultural Excellence Award. The brand took home the Grand Prize in the Total Market category in 2015.

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  • ANA Transparency Report Released

    Posted: Jun 7, 2016 11:00am ET BY Bill Duggan

    ANA's Bill Duggan shares key findings from an independent media transparency study conducted by K2 Intelligence and commissioned by the ANA.

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