Marketing Maestros Archive
June 2016
Award Winners: Catching Up with Allstate
Posted: Jun 29, 2016 11:45am ET BY Talia Fisher, associate manager of committees and conferences at ANAAllstate took home the Grand Prize in the Asian category in the 2015 Multicultural Excellence Awards.
READ MOREOur Marketing Talent ... and Transparency
Posted: Jun 27, 2016 11:00am ET BY Bob Liodice, CEO, ANATo fix the transparency problem, involved parties must first acknowledge its existence and cooperate on a solution, says ANA's Bob Liodice.
READ MOREAward Winners: Catching Up with Wells Fargo
Posted: Jun 22, 2016 11:00am ET BY Talia Fisher, associate manager of committees and conferences at ANAIn part three of the series, we catch up with 2015 LGBT Grand Prize Winner, Wells Fargo.
READ MOREThe 5 Deadly Sins of Brief Writing
Posted: Jun 21, 2016 10:30am ET BY Lauren Stradley, ANA FacultyANA Faculty member Lauren Stradley shares six sins to steer clear of for a powerful and motivating brief.
READ MOREAward Winners: Catching Up with Kimberly-Clark
Posted: Jun 16, 2016 4:00pm ET BY Janine Martella, director of committees and conferences at ANAIn 2015, Kimberly-Clark won the Grand Prize in the Radio and People with Disabilities categories of the ANA Multicultural Excellence Awards, as well as the overall Best in Show award.
READ MOREContent Marketing: The Why and How
Posted: Jun 14, 2016 10:00am ET BY Kerry BreenWith all the talk around content marketing, ANA's Kerry Breen explains why it's more than just a buzzword.
READ MOREHelp Wanted in the C-Suite — Chief Media Officer
Posted: Jun 13, 2016 1:00pm ET BY Bill DugganNow more than ever, corporations need a senior executive to oversee their media investments, and the Chief Media Officer is the answer.
READ MOREAward Winners: Catching Up with Johnson & Johnson
Posted: Jun 9, 2016 3:00pm ET BY Janine Martella, director of committees and conferences at ANAJohnson & Johnson's Vivian Nasamu-Odior shares the positive impact of winning an ANA Multicultural Excellence Award. The brand took home the Grand Prize in the Total Market category in 2015.
READ MOREANA Transparency Report Released
Posted: Jun 7, 2016 11:00am ET BY Bill DugganANA's Bill Duggan shares key findings from an independent media transparency study conducted by K2 Intelligence and commissioned by the ANA.
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