Marketing Maestros Archive

September 2016

• ANA CEO Bob Liodice on the Facebook Video Viewing Controversy

  Posted: Sep 29, 2016 10:00am ET BY Bob Liodice, CEO, ANA

  The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.

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• The Road to #ANAMulti: Lane Bryant’s Brian Beitler

  Posted: Sep 26, 2016 10:30am ET BY Crystal Albanese

  Lane Bryant's Brian Beitler shares his take on the importance of multicultural marketing ahead of the 2016 ANA Multicultural Marketing & Diversity conference.

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• The Road to #ANAMulti: Prudential’s Mammen Verghis

  Posted: Sep 21, 2016 11:00am ET BY Crystal Albanese

  Mammen Verghis talks multicultural marketing at Prudential Financial ahead of his presentation at the 2016 ANA Multicultural Marketing & Diversity Conference.

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• National Hispanic Heritage Month

  Posted: Sep 15, 2016 10:00am ET BY Bill Duggan

  In honor of National Hispanic Heritage Month, here's a look at some fun facts about the Hispanic population in the U.S.

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• The Road to #ANAMulti: Intel's Jennifer Lashua

  Posted: Sep 13, 2016 1:00pm ET BY Crystal Albanese

  Intel's Jennifer Lashua shares insights on the importance of multicultural marketing and what the future holds.

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• In-house Agencies Recognized in ANA Multicultural Excellence Awards

  Posted: Sep 12, 2016 11:00am ET BY Bill Duggan

  Three of the finalists in the 2016 ANA Multicultural Excellence Awards were from in-house agencies.

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• Putting Your Money Where Your Heart Is

  Posted: Sep 7, 2016 10:00am ET BY Crystal Albanese

  Eric Reynolds, CMO at Clorox, explains how the company wins with multicultural consumers.

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