Marketing Maestros Archive
September 2016
ANA CEO Bob Liodice on the Facebook Video Viewing Controversy
Posted: Sep 29, 2016 10:00am ET BY Bob Liodice, CEO, ANAThe recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that “mistakes do happen,” we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.
READ MOREThe Road to #ANAMulti: Lane Bryant’s Brian Beitler
Posted: Sep 26, 2016 10:30am ET BY Crystal AlbaneseLane Bryan't Brian Beitler shares his take on the importance of multicultural marketing ahead of the 2016 ANA Multicultural Marketing & Diversity conference.
READ MOREThe Road to #ANAMulti: Prudential’s Mammen Verghis
Posted: Sep 21, 2016 11:00am ET BY Crystal AlbaneseMammen Verghis talks multicultural marketing at Prudential Financial ahead of his presentation at the 2016 ANA Multicultural Marketing & Diversity Conference.
READ MORENational Hispanic Heritage Month
Posted: Sep 15, 2016 10:00am ET BY Bill DugganIn honor of National Hispanic Heritage Month, here's a look at some fun facts about the Hispanic population in the US.
READ MOREThe Road to #ANAMulti: Intel's Jennifer Lashua
Posted: Sep 13, 2016 1:00pm ET BY Crystal AlbaneseIntel's Jennifer Lashua shares insights on the importance of multicultural marketing and what the future holds.
READ MOREIn-house Agencies Recognized in ANA Multicultural Excellence Awards
Posted: Sep 12, 2016 11:00am ET BY Bill DugganThree of the finalists in the 2016 ANA Multicultural Excellence Awards were from in-house agencies.
READ MOREPutting Your Money Where Your Heart Is
Posted: Sep 7, 2016 10:00am ET BY Crystal AlbaneseEric Reynolds, CMO at Clorox, explains how the company wins with multicultural consumers.
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