Marketing Maestros Archive
January 2017
Vikki Rohrer of Ford to Chair 2017 ANA Advertising Financial Management Conference
Posted: Jan 23, 2017 10:00am ET BY Bill DugganThe ANA announces a new chair for the 2017 ANA Advertising Financial Management Conference.
READ MOREEA Ups Its Game in Programmatic
Posted: Jan 19, 2017 10:00am ET BY Ken BeaulieuEA's Belinda Smith explains the company's progression with programmatic ad buying.
READ MORENew B-to-B Research: A CMO’s Checklist
Posted: Jan 18, 2017 10:00am ET BY Kerry BreenTips for B-to-B CMOs on how to develop strategic marketing plans that drive business growth.
READ MOREThe ANA Celebrates 1,000 Members
Posted: Jan 17, 2017 12:00pm ET BY Ryan DingerThe ANA has reached a new milestone with its 1000th member.
READ MOREWhat Were the Biggest Challenges for Marketers in 2016?
Posted: Jan 13, 2017 10:00am ET BY Kerry BreenThe top marketing challenges of 2016 from the ANA’s Marketer’s Edge research program.
READ MOREHow PepsiCo Brought Content In-House
Posted: Jan 12, 2017 1:00pm ET BY Molly KnolPepsiCo's in-house content creation studio is helping the company stand out among the competition.
READ MORETransparency, Fraud, Programmatic, Data, & Agency Relationships
Posted: Jan 4, 2017 12:00am ET BY Bill DugganFive issues that were on the top of the agenda for marketers last year – transparency, fraud, programmatic, data, and agency relationships – will continue to be urgent issues in 2017. As we kick-off a new year, marketers would find it helpful to reflect back on ANA positions on these issues.
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