Marketing Maestros Archive

November 2017

  • Becoming an Online Retailer

    Posted: Nov 29, 2017 12:00pm ET BY Barbara Messing

    Barbara Messing, CMO of TripAdvisor, explains how the company adapted its marketing structure to succeed as an online retailer.

    READ MORE
  • Taking a Stand on Racial Equality

    Posted: Nov 21, 2017 10:00am ET BY Bill Duggan

    ANA’s Bill Duggan shares how P&G is addressing racial inequality through its advertising, based on Marc Pritchard’s keynote speech at the 2017 ANA Multicultural Marketing and Diversity Conference.

    READ MORE
  • Ditch the Newspaper Approach to Content Marketing, Try the Blockbuster Philosophy Instead

    Posted: Nov 20, 2017 12:00pm ET BY Jann Schwarz

    LinkedIn's Jann Schwarz explains how B2B marketers can apply Hollywood's approach to content to create sustainable thought leadership.

    READ MORE
  • Taking on Taboos: How Allstate, Amazon, and Corning Succeeded by Not Playing It Safe.

    Posted: Nov 16, 2017 10:00am ET BY Mike O'Toole

    This episode of PJA’s Branding for Change podcast explores finding opportunities in market taboos — the areas where conventional brands fear to tread, but which can deliver outsized advantage when addressed correctly.

    READ MORE
  • Mentoring to Close the Generation Gap

    Posted: Nov 15, 2017 12:00pm ET BY Raja Rajamannar

    Mastercard's Raja Rajamannar shares insights into the benefits of having a mentoring program at the company.

    READ MORE
  • Marc Pritchard Busts Multicultural Marketing Myths (with $1 billion in sales growth possible)

    Posted: Nov 13, 2017 11:00am ET BY Bill Duggan

    P&G's Marc Pritchard debunks some long-running multicultural myths.

    READ MORE
  • Turning the Impossible Unimpossible

    Posted: Nov 8, 2017 2:30pm ET BY Linda Boff

    CMO Linda Boff explains how she creates an environment to foster innovation at GE.

    READ MORE
  • Why a Marketing Career?

    Posted: Nov 6, 2017 12:30pm ET BY Elliot Lum

    What makes a career in marketing and advertising so special? AEF's Elliot Lum shares three reasons.

    READ MORE
  • Darkening Clouds from Europe

    Posted: Nov 2, 2017 3:00pm ET BY Bob Liodice, CEO, ANA

    The ANA is creating tools to help its members navigate and respond to the complex regulatory changes the EU’s GDPR will bring.

    READ MORE