Marketing Maestros Archive

December 2017

  • 12 White Papers from ANA Committees for Your Holiday Stocking

    Posted: Dec 21, 2017 10:00am ET BY Bill Duggan

    2017 has been a busy year for ANA committees. Here's a look at some of the research that originated from these groups this year.

  • The State of Programmatic Media Buying: New ANA Research

    Posted: Dec 19, 2017 10:00am ET BY Bill Duggan

    ANA's Bill Duggan shares key findings from a new ANA whitepaper on the state of programmatic media buying.

  • Six Marketing Muscles of the 21st Century

    Posted: Dec 13, 2017 10:30am ET BY Nick Primola

    With the marketing and advertising industry constantly changing, investing in training and development has never been more critical. Here's how SAP is preparing its pool of talent to meet oncoming challenges.

  • Measurement Will Help Drive Diversity and Gender Equality

    Posted: Dec 12, 2017 2:00pm ET BY Bob Liodice, CEO, ANA

    In light of new conversations around the ad industry's diversity and gender equality issues, ANA CEO Bob Liodice stresses the importance of measurement in moving efforts forward.

  • Everyone Is a Marketer — Especially Your Employees

    Posted: Dec 11, 2017 2:00pm ET BY Jann Schwarz

    LinkedIn's Jann Schwarz explains why a company's employees are its most valuable touchpoint.

  • Airbnb: Building the World's Most Multi-Cultural Brand

    Posted: Dec 7, 2017 1:00pm ET BY Nick Primola

    As a global brand disrupting a traditional industry, Airbnb is uniquely positioned to take a stand for inclusion and diversity. Here's how the company is living its commitment internally.

  • Artificial Intelligence (AI): ANA 2017 Marketing Word of the Year

    Posted: Dec 6, 2017 12:00pm ET BY Bill Duggan

    The votes are in. ANA members have selected "Artificial Intelligence" as 2017's Marketing Word of the Year.

  • Your Creative Brief Probably Stinks!

    Posted: Dec 4, 2017 12:00pm ET BY Bill Duggan

    ANA's Bill Duggan shares findings from a new ANA whitepaper on creative briefs.