Marketing Maestros Archive
December 2017
12 White Papers from ANA Committees for Your Holiday Stocking
Posted: Dec 21, 2017 10:00am ET BY Bill Duggan2017 has been a busy year for ANA committees. Here's a look at some of the research that originated from these groups this year.
READ MOREThe State of Programmatic Media Buying: New ANA Research
Posted: Dec 19, 2017 10:00am ET BY Bill DugganANA's Bill Duggan shares key findings from a new ANA whitepaper on the state of programmatic media buying.
READ MORESix Marketing Muscles of the 21st Century
Posted: Dec 13, 2017 10:30am ET BY Nick PrimolaWith the marketing and advertising industry constantly changing, investing in training and development has never been more critical. Here's how SAP is preparing its pool of talent to meet oncoming challenges.
READ MOREMeasurement Will Help Drive Diversity and Gender Equality
Posted: Dec 12, 2017 2:00pm ET BY Bob Liodice, CEO, ANAIn light of new conversations around the ad industry's diversity and gender equality issues, ANA CEO Bob Liodice stresses the importance of measurement in moving efforts forward.
READ MOREEveryone Is a Marketer — Especially Your Employees
Posted: Dec 11, 2017 2:00pm ET BY Jann SchwarzLinkedIn's Jann Schwarz explains why a company's employees are its most valuable touchpoint.
READ MOREAirbnb: Building the World's Most Multi-Cultural Brand
Posted: Dec 7, 2017 1:00pm ET BY Nick PrimolaAs a global brand disrupting a traditional industry, Airbnb is uniquely positioned to take a stand for inclusion and diversity. Here's how the company is living its commitment internally.
READ MOREArtificial Intelligence (AI): ANA 2017 Marketing Word of the Year
Posted: Dec 6, 2017 12:00pm ET BY Bill DugganThe votes are in. ANA members have selected "Artificial Intelligence" as 2017's Marketing Word of the Year.
READ MOREYour Creative Brief Probably Stinks!
Posted: Dec 4, 2017 12:00pm ET BY Bill DugganANA's Bill Duggan shares findings from a new ANA whitepaper on creative briefs.
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