Marketing Maestros Archive

March 2017

  • Has Indirect Procurement Earned a Seat at the Curriculum Table?

    Posted: Mar 27, 2017 10:00am ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

    Could education be a key contributor to the challenge in finding procurement talent?

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  • Statement from ANA CEO on Suspending Advertising on YouTube

    Posted: Mar 24, 2017 3:00pm ET

    Bob Liodice, CEO of the ANA, has issued a statement in response to press inquiries about marketers who have recently suspended advertising on Google’s YouTube website.

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  • Walled Gardens are Blind Spots

    Posted: Mar 23, 2017 11:00am ET BY Bill Duggan

    ANA members weigh in on the move toward independent audits of large digital media enterprises by the Media Rating Council.

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  • C-level blogging: 7 tips for successfully using a ghostwriter

    Posted: Mar 20, 2017 12:00pm ET BY Nicole Sommerfeld, VP of strategy and programs at TDA Group

    Blogging can be time-consuming, especially for C-suite execs. Here are 7 tips to effectively use a ghostwriter to get your message out.

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  • ANA Members on Walled Gardens

    Posted: Mar 17, 2017 12:00am ET BY Bill Duggan

    ANA members show significant support for independent audits of large digital enterprises.

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  • Who’s Ready to Lead Change in Marketing?

    Posted: Mar 16, 2017 10:00am ET BY George Stenitzer, Founder, Crystal Clear Communications

    How do you find a change agent? Look for these four behaviors.

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  • 13 Takeaways from #ANAMedia

    Posted: Mar 3, 2017 2:00pm ET BY Bill Duggan

    Thirteen quick takeaways from the general session speakers at #ANAMedia.

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  • My Favorite ANA Conference

    Posted: Mar 1, 2017 12:30pm ET BY Bill Duggan

    ANA's Bill Duggan explains why he enjoys the ANA Advertising Financial Management Conference.

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