Marketing Maestros Archive

April 2017

• Advice To Maximize Experience At ANA Advertising Financial Management Conference

  Posted: Apr 27, 2017 1:00pm ET BY Bill Duggan

  Past chairs of #ANAAFM offer advice on how attendees can make the most of the conference experience.

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• The Truth Behind Personalization: Why It Doesn't Solve Publishers' Biggest Problem

  Posted: Apr 27, 2017 10:00am ET BY Keith Sibson, VP of product and marketing at PostUp

  While important, personalization doesn't solve the major problem that publishers face today: how to create sustainable direct relationships with readers.

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• Holding Company and Agency In-House Facilities for Production/Editorial and Music

  Posted: Apr 24, 2017 11:00am ET BY Bill Duggan

  Advertisers should know the in-house resources for their holding companies, agencies, and affiliates. Here's resource list to help.

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• Can Traditional Measurement Tools Hack It In The Age of Digital Video?

  Posted: Apr 13, 2017 12:00pm ET BY Brian Katz, VP of advanced TV insights and strategy at Eyeview

  Eyeview's Brian Katz examines the disconnect between tech, the ad industry, and viewership measurement.

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• Staying Ahead of the Curve with Geoff Ramsey of eMarketer

  Posted: Apr 11, 2017 3:00pm ET BY Ryan Dinger

  eMarketer's Geoff Ramsey shares his thoughts on how marketing has changed and what marketers must do to stay ahead of the curve.

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• Marketing That Matters

  Posted: Apr 3, 2017 12:00am ET BY Michael Brenner, author of The Content Formula

  Four steps marketing leaders can take to drive change for their company, their career, and their customers.

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