Marketing Maestros Archive
May 2017
Key Action Steps for Marketers from Latest ANA Programmatic Study
Posted: May 25, 2017 11:00am ET BY Marni Gordon, SVP of committees and conferences, ANAA new ANA study provides practical solutions to help advertisers take greater control of their programmatic investments. Here are some of the key action steps.
READ MOREThe War on Digital Ad Fraud is Winnable
Posted: May 24, 2017 8:00am ET BY Bill DugganANA's Bill Duggan shares the latest from the third annual ANA/White Ops report on the state of digital ad fraud.
READ MOREMeet the Woman Setting the Bar for Challenger Brands
Posted: May 23, 2017 10:00am ET BY Ryan DingerJet.com's Liza Landsman talks data management, her company's partnership with Walmart, and more in this Q&A.
READ MOREA Marketing Truth: Your Employees Are Your Brand
Posted: May 22, 2017 1:00pm ET BY Michelle M. SmithO.C. Tanner's Michelle Smith explains how employees can influence brand success and customer loyalty.
READ MOREProgrammatic Non-Disclosed Buys — Buyer Beware
Posted: May 18, 2017 3:00pm ET BY Bill DugganANA's Bill Duggan explains the implications of purchasing programmatic media on a non-disclosed basis.
READ MOREThe Evolution of Public Relations
Posted: May 9, 2017 3:00pm ET BY Bill DugganANA's Bill Duggan shares findings from a new study exploring current client-side marketer perceptions of public relations.
READ MOREThe Ad's Not Viewable If It's Blocked: Richer Media Leaves Advertisers and Consumers Poorer
Posted: May 8, 2017 11:30am ET BY Victor WongAs consumers increasingly block digital ads, advertisers need to set and abide by higher standards for viewability and creative to make sure their ads are seen.
READ MOREHow to Create a Unified Brand Experience
Posted: May 4, 2017 10:00am ET BY Michelle M. SmithTo deliver a unified experience across the brand, focus on these five guiding principles.
READ MOREThe ANA Digital & Social Media Conference: A Fan Favorite
Posted: May 1, 2017 12:00pm ET BY Emma PhippsHere’s a deeper look at what makes the 2017 ANA Digital & Social Media Conference a must-attend event.
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