Marketing Maestros Archive

June 2017

  • Humanity, Machines, and the Internet: Welcome to Post-Modern Marketing

    Posted: Jun 29, 2017 3:00pm ET BY Tom Stein, chairman and chief client officer at Stein IAS

    Stein IAS' Tom Stein argues that post-modern marketing, the combination of technology and human connection, is the next step in marketing's journey.

    READ MORE
  • 3 Agency-Proven Ways to Put Design Thinking to Work

    Posted: Jun 27, 2017 2:00pm ET BY Matt Magee, VP of strategy at PJA Advertising + Marketing

    PJA’s Matt Magee shares three design thinking techniques to help improve the quality of creative ideas and collaboration.

    READ MORE
  • 7 Great Ways to Screw Up Your Executive Communications Program

    Posted: Jun 22, 2017 10:00am ET BY Paul Carlstrom, VP of content services, TDA Group

    Incorporating an executive voice into your content marketing can make your assets more compelling. But these poor practices can screw up even the best executive programs.

    READ MORE
  • 10 Best Tools for Building a Shopper Marketing Program

    Posted: Jun 19, 2017 3:00pm ET BY Arielle Feger, associate manager, marketing knowledge center

    These ANA tools and templates can help marketers make shopper marketing programs faster, easier, and more efficient for everyone involved.

    READ MORE
  • Inspiring Great Creative

    Posted: Jun 13, 2017 3:00pm ET BY Jane Maas, ANA Faculty

    Advertising legend Jane Maas shares five important skills advertisers must master to inspire agencies to greater creative heights.

    READ MORE
  • ANA Media Transparency Report: One Year Later

    Posted: Jun 7, 2017 12:00am ET BY Bill Duggan

    In the past year, marketers have instituted major changes since the ANA media transparency report was issued in an effort to address what they now perceive as a serious problem. Here's a recap of key steps taken so far.

    READ MORE
  • New Research Reveals Shifts in Agency Compensation Practices

    Posted: Jun 6, 2017 10:00am ET BY Kerry Breen

    The 17th edition of the ANA's Trends in Agency Compensation research revealed shifts in compensation methods as marketers seek simplicity.

    READ MORE