Marketing Maestros Archive
June 2017
Humanity, Machines, and the Internet: Welcome to Post-Modern Marketing
Posted: Jun 29, 2017 3:00pm ET BY Tom Stein, chairman and chief client officer at Stein IASStein IAS' Tom Stein argues that post-modern marketing, the combination of technology and human connection, is the next step in marketing's journey.
READ MORE3 Agency-Proven Ways to Put Design Thinking to Work
Posted: Jun 27, 2017 2:00pm ET BY Matt Magee, VP of strategy at PJA Advertising + MarketingPJA’s Matt Magee shares three design thinking techniques to help improve the quality of creative ideas and collaboration.
READ MORE7 Great Ways to Screw Up Your Executive Communications Program
Posted: Jun 22, 2017 10:00am ET BY Paul Carlstrom, VP of content services, TDA GroupIncorporating an executive voice into your content marketing can make your assets more compelling. But these poor practices can screw up even the best executive programs.
READ MORE10 Best Tools for Building a Shopper Marketing Program
Posted: Jun 19, 2017 3:00pm ET BY Arielle Feger, associate manager, marketing knowledge centerThese ANA tools and templates can help marketers make shopper marketing programs faster, easier, and more efficient for everyone involved.
READ MOREInspiring Great Creative
Posted: Jun 13, 2017 3:00pm ET BY Jane Maas, ANA FacultyAdvertising legend Jane Maas shares five important skills advertisers must master to inspire agencies to greater creative heights.
READ MOREANA Media Transparency Report: One Year Later
Posted: Jun 7, 2017 12:00am ET BY Bill DugganIn the past year, marketers have instituted major changes since the ANA media transparency report was issued in an effort to address what they now perceive as a serious problem. Here's a recap of key steps taken so far.
READ MORENew Research Reveals Shifts in Agency Compensation Practices
Posted: Jun 6, 2017 10:00am ET BY Kerry BreenThe 17th edition of the ANA's Trends in Agency Compensation research revealed shifts in compensation methods as marketers seek simplicity.
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