Marketing Maestros Archive
July 2017
Toppling the Obstacles That Prevent Integration Across the Customer Journey
Posted: Jul 27, 2017 12:00pm ET BY Dina Shapiro, founder and CEO of Yorkville ConsultingDina Shapiro, ANA Faculty member and founder and CEO of Yorkville Consulting, reveals some of the barriers to integrating messaging across all touchpoints in the customer decision journey.
READ MOREIn the Wake of the 2017 Trends in Agency Compensation Survey
Posted: Jul 26, 2017 10:00am ET BY Dave Beals, president of JLB + PartnersDave Beals, president of JLB + Partners, reflects on the findings of the recent ANA Trends in Agency Compensation study, and offers advice for marketers and agencies looking to move toward a performance-based approach to agency compensation.
READ MOREWhy Millennial Talent Matters: A Music Industry Perspective
Posted: Jul 24, 2017 11:00am ET BY Elliot LumAEF's Elliot Lum reflects on his role in attracting the next generation of talent to the marketing and advertising industry.
READ MOREOne Year Later: How ANA Members Are Addressing Media Transparency Issues
Posted: Jul 20, 2017 10:30am ET BY Bob Liodice, CEO, ANAAccording to a new ANA survey, a majority of ANA members have taken a wide range of steps to address the transparency issue.
READ MOREANA Report on Media Transparency: One Year Later
Posted: Jul 19, 2017 10:00am ET BY Bob Liodice, CEO, ANABY , Doug WoodOn the one-year anniversary of the ANA's landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today.
READ MORELearnings From #ANADigital
Posted: Jul 18, 2017 3:30pm ET BY Bill DugganANA's Bill Duggan shares his key takeaways from the 2017 ANA Digital & Social Media Conference.
READ MOREPebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers
Posted: Jul 17, 2017 3:00pm ET BY Urey OnuohaLewis Gersh, CEO of PebblePost, shares his thoughts on how digital marketing has stopped serving the needs of consumers and how marketers can get back on track.
READ MOREWhy Agencies Should Work for Free — Lessons from a Procurement Lunch
Posted: Jul 13, 2017 11:00am ET BY Phil Johnson, CEO of PJA Advertising + MarketingPhil Johnson, CEO of PJA Advertising + Marketing, shares his advice for strengthening relationships between agencies and their clients.
READ MOREAdvertisers Can't Stop Fraud, But They Can Stop Making Costly Assumptions
Posted: Jul 11, 2017 3:00pm ET BY Rich Kahn, CEO and co-founder of eZangaBy understanding that fraud can't be completely solved, marketers can take a more realistic and effective approach to curbing it, argues eZanga's Rich Kahn.
READ MOREAI: The Future of the Marketing Tech Stack
Posted: Jul 5, 2017 3:00pm ET BY Marc Keating, chief innovation officer at Stein IASAs marketing moves into its post-modern phase, AI has the potential to become the next major step forward in the marketing stack.
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