Marketing Maestros Archive

August 2017

  • The Art of Conversation

    Posted: Aug 28, 2017 10:00am ET BY Jessica Stewart, lead strategic planner at Stein IAS

    In the world of post-modern marketing, marketers need to convey the emotional truth of a brand at scale, says Stein IAS’ Jessica Stewart.

  • And Now — Production

    Posted: Aug 23, 2017 2:30pm ET BY Bill Duggan

    ANA's Bill Duggan shares highlights from a new ANA report on production transparency in the U.S. ad industry.

  • Mastering Content Powered Engagement

    Posted: Aug 21, 2017 12:30pm ET BY Steve Kerho, chief strategy officer at Meredith Xcelerated Marketing

    MXM's Steve Kerho shares six principles to help marketers develop their content strategies in the most productive way.

  • Finding Your Crazies: Asking a Simple Question Can Supercharge Your Influencer Marketing

    Posted: Aug 18, 2017 9:30am ET BY Robert Davis

    PJA's Robert Davis shares three personas to help brands identify their super influencers.

  • 10 Production Transparency Recommendations for Advertisers

    Posted: Aug 16, 2017 12:30pm ET BY Bill Duggan

    A new ANA report has found that production transparency concerns exist at multiple agencies and holding companies. These 10 recommendations can help address these issues.

  • How Hilton’s Shift to Data Obsession Has Led to Big Wins

    Posted: Aug 14, 2017 3:00pm ET BY Claudine Waite

    Hilton’s Deb Heydel knows a thing or two about analytics. In this Q&A, she explains how Hilton uses data to optimize spend and how the analytics department can help achieve C-suite buy-in.

  • ANA Releases "Production Transparency in the U.S. Advertising Industry"

    Posted: Aug 9, 2017 9:30am ET BY Bill Duggan

    A new study from the ANA found that transparency concerns exist at multiple agencies and holding companies. ANA's Bill Duggan shares more important findings.

  • How We Got the Most Out of Our Summer Intern

    Posted: Aug 7, 2017 2:00pm ET BY Elliot Lum

    AEF's Elliot Lum shares the five principles that helped the foundation maximize the talents of its summer intern.

  • Trust Isn't Built Overnight, But Transparency Is a Good Place to Start

    Posted: Aug 3, 2017 10:00am ET BY Lou Severine, CEO of NYIAX

    Repairing trust in ad tech requires an industry-wide commitment to rebuild the marketplace. So where do we start?

  • Lost at Sea: 3 Reasons Why You Need a Content Marketing Calendar

    Posted: Aug 1, 2017 3:00pm ET BY Jack Doyle, senior account executive at Inprela Communications

    To keep your marketing plan on course, here are three key reasons why your company should use a content calendar.