Marketing Maestros Archive

August 2017

The Art of Conversation

Posted: Aug 28, 2017 10:00am ET BY Jessica Stewart, lead strategic planner at Stein IAS

In the world of post-modern marketing, marketers need to convey the emotional truth of a brand at scale, says Stein IAS’ Jessica Stewart.


And Now — Production

Posted: Aug 23, 2017 2:30pm ET BY Bill Duggan

ANA's Bill Duggan shares highlights from a new ANA report on production transparency in the U.S. ad industry.


Mastering Content Powered Engagement

Posted: Aug 21, 2017 12:30pm ET BY Steve Kerho, chief strategy officer at Meredith Xcelerated Marketing

MXM's Steve Kerho shares six principles to help marketers develop their content strategies in the most productive way.


Finding Your Crazies: Asking a Simple Question Can Supercharge Your Influencer Marketing

Posted: Aug 18, 2017 9:30am ET BY Robert Davis

PJA's Robert Davis shares three personas to help brands identify their super influencers.


10 Production Transparency Recommendations for Advertisers

Posted: Aug 16, 2017 12:30pm ET BY Bill Duggan

A new ANA report has found that production transparency concerns exist at multiple agencies and holding companies. These 10 recommendations can help address these issues.


How Hilton’s Shift to Data Obsession Has Led to Big Wins

Posted: Aug 14, 2017 3:00pm ET BY Claudine Waite

Hilton’s Deb Heydel knows a thing or two about analytics. In this Q&A, she explains how Hilton uses data to optimize spend and how the analytics department can help achieve C-suite buy-in.


ANA Releases "Production Transparency in the U.S. Advertising Industry"

Posted: Aug 9, 2017 9:30am ET BY Bill Duggan

A new study from the ANA found that transparency concerns exist at multiple agencies and holding companies. ANA's Bill Duggan shares more important findings.


How We Got the Most Out of Our Summer Intern

Posted: Aug 7, 2017 2:00pm ET BY Elliot Lum

AEF's Elliot Lum shares the five principles that helped the foundation maximize the talents of its summer intern.


Trust Isn't Built Overnight, But Transparency Is a Good Place to Start

Posted: Aug 3, 2017 10:00am ET BY Lou Severine, CEO of NYIAX

Repairing trust in ad tech requires an industry-wide commitment to rebuild the marketplace. So where do we start?


Lost at Sea: 3 Reasons Why You Need a Content Marketing Calendar

Posted: Aug 1, 2017 3:00pm ET BY Jack Doyle, senior account executive at Inprela Communications

To keep your marketing plan on course, here are three key reasons why your company should use a content calendar.