Marketing Maestros Archive

October 2018

It Takes a Village to Drive Growth and Change

Posted: Oct 31, 2018 2:00pm ET BY Ilana Kearns

Ilana Kearns provides a recap of the 2018 ANA Masters of Marketing Conference, sharing the themes discussed and examples of brands taking a value-driven approach to their business.


Top 10 News Items Relevant to Multicultural Marketing and Diversity

Posted: Oct 30, 2018 1:00pm ET BY Bill Duggan

From pushback to a census question to a Pulitzer Prize-winning rapper, here are some of the top news items from the past year relevant to multicultural marketing and diversity.


Marketing's Rising Stars Shine

Posted: Oct 26, 2018 3:00pm ET BY Urey Onuoha

As the advertising industry looks to solve its talent crisis, these four young marketers are standing out.


Are You Underpaid? Survey Finds 46 Percent of Workers Feel Shortchanged

Posted: Oct 25, 2018 1:00pm ET BY Diane Domeyer

A recent Robert Half survey revealed how satisfied U.S. workers are with their compensation.


Quantum Physics, Subatomic Particles, Einstein, and Your Marketing Plan

Posted: Oct 24, 2018 1:00pm ET BY Antonella Bonanni

Cognizant’s Antonella Bonanni explores the idea of “entangled marketing” in building long-term connections with consumers.


A Conversation with eMarketer's Geoff Ramsey

Posted: Oct 23, 2018 10:00am ET BY Bill Duggan

In this Q&A, ANA's Bill Duggan talks to eMarketer's Geoff Ramsey about the state of digital marketing, including the role of creative, the crisis of trust, and new tools and platforms to watch.


A Conversation with LUMA’s Terry Kawaja

Posted: Oct 19, 2018 10:00am ET BY Bill Duggan

In this Q&A, LUMA Partners’ Terry Kawaja sheds light on the challenges and opportunities in today’s complex marketing ecosystem.


Tick Tock, Black Box — Time is Running Out

Posted: Oct 18, 2018 10:00am ET BY Jeff Hirsch

Black-box tech and the opaque environment it enables must be replaced with "clear box" transparency for the benefit of the entire programmatic ecosystem.


Twelve Top Takeaways from ANA In-House Agency Report

Posted: Oct 15, 2018 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares key takeaways from a new ANA study, which found that a substantial growth in the number of marketers with in-house agencies.


Down the Media Buying Rabbit Hole

Posted: Oct 12, 2018 11:30am ET BY Manuel Reyes

Cortex Media's Manuel Reyes shares his take on the FBI probe into media buying practices in the ad industry.


5 Tips to Ensure Your CX Success

Posted: Oct 11, 2018 12:30pm ET BY Ernan Roman

Ernan Roman shares highlights from recent ERDM Corp. research on customer expectations of customer experiences.


Culture Is Key to Brand Building

Posted: Oct 8, 2018 1:30pm ET BY Chuck Kapelke

An organization's culture is defined by how people are treated by all managers and how they interact with each other. Here are three tips for syncing culture with brand.


The Miseducation of Influencer Marketing

Posted: Oct 4, 2018 1:00pm ET BY Nick Stagge

Despite the recent attention to influencer marketing, the true power of an influencer is vastly misunderstood, argues ExpertVoice's Nick Stagge.


4 Steps to Avoid the Most Common Marketing Pitfall

Posted: Oct 2, 2018 10:00am ET BY Nancie Ruder, ANA Faculty

Marketers are often guilty of pushing their products or services at consumers. Noetic Consulting's Nancie Ruder shares four ways marketers can break away from the habit and become more customer centric.