Marketing Maestros Archive

November 2018

Charles Schwab's Tracy Avelar to Chair 2019 ANA Advertising Financial Management Conference

Posted: Nov 30, 2018 12:30pm ET BY Bill Duggan

The ANA is pleased to announce that Tracy Avelar, managing director of corporate vendor management at Charles Schwab, will chair the 2019 ANA Advertising Financial Management Conference.


What's In A Name? In the Case of Shopper Marketing, Perhaps A Lot

Posted: Nov 29, 2018 1:30pm ET BY Paul P. Robinson

Once only associated with retail and the CPG world, shopper marketing has expanded across all verticals and business segments. ANA's Paul P. Robinson makes the case for reframing the conversation around this marketing discipline.


Seeking Clarity: How Marketers Can Get a Clear Picture of the Consumer Journey

Posted: Nov 28, 2018 1:00pm ET BY Paul Schaut

The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey. aqfer’s Marc Sabatini explains how marketers can get a clearer picture of the customer journey.


How Twitter Can Help Activate Your Brand Purpose

Posted: Nov 27, 2018 12:00pm ET BY Chuck Kapelke

Twitter is generally considered an external marketing tool, but it can be a powerful way to bring brand purpose to life internally.


5 Quick Tips for Spotting Influencer Fraud

Posted: Nov 26, 2018 1:00pm ET BY Sean Spielberg

The fake follower alarm bell has sounded and brands and agencies are now watching out for influencer fraud. Here are five ways that marketers can set up their campaigns for success as fraud becomes less and less conspicuous.


10 Speakers and Insights from #ANAMulti

Posted: Nov 21, 2018 10:00am ET BY Bill Duggan

ANA's Bill Duggan shares insights from 10 of the speakers at the 2018 ANA Multicultural Marketing & Diversity Conference.


Jane Maas, Groundbreaking Legend in Advertising, Dies at 86

Posted: Nov 20, 2018 2:00pm ET

The advertising industry says goodbye to Jane Maas, one of the most influential ad women of the past 100 years.


The Coming Digital Revolution: Strengthening Ethics in Advertising

Posted: Nov 20, 2018 12:00pm ET BY Kevin Kelly

Advertising and marketing can do better, and it starts with placing an emphasis on the customer experience.


One Small Step Toward Trust

Posted: Nov 19, 2018 2:00pm ET BY Doug Wood

The U.S. Department of Justice has suspended an investigation into production practices in the advertising industry. Reed Smith's Doug Wood outlines two things advertisers should keep in mind in light of the news.


Growing from Within

Posted: Nov 16, 2018 12:00pm ET BY Chuck Kapelke

As the list of demands placed on marketers keeps growing, marketing leaders have to make sure their teams are up to speed in all aspects of their business. Here are three tips for creating successful training and professional development programs.


A Diversity Report for the Advertising/Marketing Industry — And A Call to Action

Posted: Nov 15, 2018 3:00pm ET BY Bill Duggan

A new ANA report offers a look at the state of gender and ethnic diversity at ANA client-side marketer member companies.


Purpose Takes Center Stage

Posted: Nov 14, 2018 12:00am ET BY Ken Beaulieu

Aligning an organization around a well-articulated and meaningful purpose has a greater impact on growth than any particular product or service. The new ANA Center for Brand Purpose will provide tools and resources to help brands overcome the challenges of bringing purpose to life.


Big Box Retailers Buying Into Influencer Marketing

Posted: Nov 13, 2018 2:00pm ET BY Jeff Weber

Buzzoole's Jeff Weber looks at how big-box retailers are leveraging influencers to reach consumers.


Reimagining Creativity

Posted: Nov 12, 2018 2:00pm ET BY Crystal Albanese

In this Q&A, Chobani's Leland Maschmeyer explains why the company launched its in-house agency, how it balances work with external agencies, and what work he's most proud of.


7 Key Takeaways from ANA Influencer Marketing at Advertising Week New York

Posted: Nov 9, 2018 1:00pm ET BY Leah Marshall

ANA's Leah Marshall shares seven tips to help marketers maximize their influencer marketing programs.


Here's How These Brands Used Influencer Marketing Successfully

Posted: Nov 8, 2018 10:00am ET BY Joanna Valente

For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.


How an Analytics Culture Drives Exceptional Business Results

Posted: Nov 7, 2018 2:00pm ET BY Mark A. Galliher

Brands that have advanced analytics cultures experience greater business success, according to a new Forrester study. ANA's Mark Galliher shares more findings from the study.


The Evolution of Political Advertising

Posted: Nov 6, 2018 10:00am ET BY Dan Sinagoga

In today's fragmented video landscape, following the data with audience-focused, cable TV campaigns will drive results for political advertisers.


The Rise of the Modern Gamer: Today’s Trendsetter

Posted: Nov 5, 2018 10:00am ET BY Amelia Rance

Today’s avid gamers are entering new life stages, becoming parents and homeowners with high incomes and high aspirations. Here’s a look at what brands need to know to connect with this audience.


Big Brands Still Matter

Posted: Nov 1, 2018 12:00am ET BY Crystal Albanese

Mars Petcare’s Melodie Bolin shares her secret to success, marketing with a mix of new and traditional tools, and staying connected to consumers.


Top Takeaways from ANA Masters’ Second Stage

Posted: Nov 1, 2018 12:00am ET BY Bill Duggan

ANA’s Bill Duggan shares topline takeaways from eight speakers at the 2018 ANA Masters of Marketing Conference.