Marketing Maestros Archive

December 2018

  • Not Dead Yet: Tech Promises to Breathe New Life into Linear TV

    Posted: Dec 21, 2018 12:00am ET BY Tripp Boyle

    New technologies like dynamic ad insertion and dynamic ad enhancement could extend the relevance of linear TV for years to come.

  • How to use AI to Scale your Influencer Marketing Campaigns

    Posted: Dec 20, 2018 12:00am ET BY Ricky Ray Butler

    Influencer marketing is a growing industry valued at two billion dollars in 2018. Harnessing AI technology like neural networks can make it even more effective.

  • How Deeply Is Your Brand Embedded in Your Customers’ Cyberspace Life?

    Posted: Dec 19, 2018 12:00am ET BY Sebastian Jespersen

    Today’s live online, but are brands there to greet them? Sebastian Jespersen, CEO and founder of Vertic, offers advice for marketers who want to go further than “share of mind.”

  • 2018 Ad Industry Story of the Year: Bringing Agencies In-House

    Posted: Dec 18, 2018 12:00am ET BY Bill Duggan

    In-house agencies have dominated the industry conversation in 2018. Bill Duggan predicts that the trend will continue in the new year.

  • What’s the Purpose of B2B Companies? Consumers Increasingly Want to Know

    Posted: Dec 17, 2018 12:00am ET BY Alaina Shulman

    Demonstrating that your business has a positive impact on society is no longer optional. Here are a few reasons to why B2B marketers lagging behind need to get on board.

  • Leading the Legalized Cannabis Charge

    Posted: Dec 14, 2018 10:00am ET BY Crystal Albanese

    MedMen CMO David Dancer offers insights on the company's growth and marketing in the emerging legalized cannabis industry.

  • "Direct Mail Can Be Disruptive Marketing," says Amex Director

    Posted: Dec 13, 2018 11:00am ET BY Ernan Roman

    American Express' Jon Affatato shares his views on the power and relevance of direct mail.

  • The Growing Popularity of Influencer Marketing

    Posted: Dec 12, 2018 3:00pm ET BY Joanna Valente

    The growth of social media has changed the way people consume information and products. As a result, social media influencers are becoming a new leading voice within the marketing world.

  • Is Shopper Marketing Dead?

    Posted: Dec 11, 2018 1:00pm ET BY Jonathan Simpson

    A passionate shopper marketer explains why the marketing discipline needs to change to play a part in delivering a great experience journey.

  • Six Ingredients that Make Motel 6 a Successful Brand

    Posted: Dec 10, 2018 1:00pm ET BY Tammy Greenberg

    Since 1962, Motel 6 has grown to become the leader in the economy hotel and lodging segment thanks in part to the longest running radio advertising campaign in history.

  • Brand Purpose: ANA 2018 Marketing Word of the Year

    Posted: Dec 7, 2018 10:00am ET BY Bill Duggan

    "Brand purpose" is the 2018 ANA Marketing Word of the Year, according to an ANA survey of its members.

  • Effective Agency Management: A Critical Marketing Muscle

    Posted: Dec 6, 2018 10:00am ET BY Bruno Gralpois, ANA Faculty

    Four questions marketers should ask when interacting with agencies on a regular basis.

  • Nationwide Finds Value iNHouse

    Posted: Dec 5, 2018 10:00am ET BY Crystal Albanese

    Ahead of his presentation at the inaugural ANA In-House Agency Conference in 2019, Nationwide's Mike Boyd sheds light on the company's internal agency and its approach to working with external partners.

  • Lessons from an Internationalist Think Tank

    Posted: Dec 4, 2018 12:00pm ET BY Emily Apisa

    The ANA's Emily Apisa shares key takeaways from an Internationalist Think Tank focused on the intersection of data and privacy and the advertising industry.

  • Orangetheory Fitness Uses Data to Make Fitness Fun

    Posted: Dec 3, 2018 3:00pm ET BY Crystal Albanese

    By offering a more personal experience to group training workouts utilizing user data, Orangetheory Fitness has created a loyal following that keeps its members coming back. In this Q&A, Chief Brand Officer Kevin Keith sheds light on the company's growth.