Marketing Maestros Archive
December 2018
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Not Dead Yet: Tech Promises to Breathe New Life into Linear TV
Posted: Dec 21, 2018 12:00am ET BY Tripp BoyleNew technologies like dynamic ad insertion and dynamic ad enhancement could extend the relevance of linear TV for years to come.
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How to use AI to Scale your Influencer Marketing Campaigns
Posted: Dec 20, 2018 12:00am ET BY Ricky Ray ButlerInfluencer marketing is a growing industry valued at two billion dollars in 2018. Harnessing AI technology like neural networks can make it even more effective.
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How Deeply Is Your Brand Embedded in Your Customers’ Cyberspace Life?
Posted: Dec 19, 2018 12:00am ET BY Sebastian JespersenToday’s live online, but are brands there to greet them? Sebastian Jespersen, CEO and founder of Vertic, offers advice for marketers who want to go further than “share of mind.”
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2018 Ad Industry Story of the Year: Bringing Agencies In-House
Posted: Dec 18, 2018 12:00am ET BY Bill DugganIn-house agencies have dominated the industry conversation in 2018. Bill Duggan predicts that the trend will continue in the new year.
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What’s the Purpose of B2B Companies? Consumers Increasingly Want to Know
Posted: Dec 17, 2018 12:00am ET BY Alaina ShulmanDemonstrating that your business has a positive impact on society is no longer optional. Here are a few reasons to why B2B marketers lagging behind need to get on board.
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Leading the Legalized Cannabis Charge
Posted: Dec 14, 2018 10:00am ET BY Crystal AlbaneseMedMen CMO David Dancer offers insights on the company's growth and marketing in the emerging legalized cannabis industry.
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"Direct Mail Can Be Disruptive Marketing," says Amex Director
Posted: Dec 13, 2018 11:00am ET BY Ernan RomanAmerican Express' Jon Affatato shares his views on the power and relevance of direct mail.
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The Growing Popularity of Influencer Marketing
Posted: Dec 12, 2018 3:00pm ET BY Joanna ValenteThe growth of social media has changed the way people consume information and products. As a result, social media influencers are becoming a new leading voice within the marketing world.
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Is Shopper Marketing Dead?
Posted: Dec 11, 2018 1:00pm ET BY Jonathan SimpsonA passionate shopper marketer explains why the marketing discipline needs to change to play a part in delivering a great experience journey.
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Six Ingredients that Make Motel 6 a Successful Brand
Posted: Dec 10, 2018 1:00pm ET BY Tammy GreenbergSince 1962, Motel 6 has grown to become the leader in the economy hotel and lodging segment thanks in part to the longest running radio advertising campaign in history.
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Brand Purpose: ANA 2018 Marketing Word of the Year
Posted: Dec 7, 2018 10:00am ET BY Bill Duggan"Brand purpose" is the 2018 ANA Marketing Word of the Year, according to an ANA survey of its members.
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Effective Agency Management: A Critical Marketing Muscle
Posted: Dec 6, 2018 10:00am ET BY Bruno Gralpois, ANA FacultyFour questions marketers should ask when interacting with agencies on a regular basis.
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Nationwide Finds Value iNHouse
Posted: Dec 5, 2018 10:00am ET BY Crystal AlbaneseAhead of his presentation at the inaugural ANA In-House Agency Conference in 2019, Nationwide's Mike Boyd sheds light on the company's internal agency and its approach to working with external partners.
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Lessons from an Internationalist Think Tank
Posted: Dec 4, 2018 12:00pm ET BY Emily ApisaThe ANA's Emily Apisa shares key takeaways from an Internationalist Think Tank focused on the intersection of data and privacy and the advertising industry.
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Orangetheory Fitness Uses Data to Make Fitness Fun
Posted: Dec 3, 2018 3:00pm ET BY Crystal AlbaneseBy offering a more personal experience to group training workouts utilizing user data, Orangetheory Fitness has created a loyal following that keeps its members coming back. In this Q&A, Chief Brand Officer Kevin Keith sheds light on the company's growth.
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