Marketing Maestros Archive

February 2018

• HP's Jim Wallace to Chair 2018 ANA Advertising Financial Management Conference

  Posted: Feb 22, 2018 1:00pm ET BY Bill Duggan

  HP's Jim Wallace will take the reigns as chair of the 2018 ANA Financial Management Conference.

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• Influencers Adapt to Facebook, Instagram, and YouTube Changes

  Posted: Feb 15, 2018 12:00pm ET BY Aliza Freud

  SheSpeaks' Aliza Freud explains how influencers have had to adapt in order to remain competitive amid changes from major social platforms.

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• The Art and Science of Brand Building

  Posted: Feb 13, 2018 3:00pm ET BY Ed Faruolo, Founder of VitaLincs and ANA Faculty

  What to ask to understand who your ideal customers are and how to engage them so your brand remains vital in their minds.

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• Sourced Traffic — Buyer Beware!

  Posted: Feb 7, 2018 10:00am ET BY Bill Duggan

  ANA's Bill Duggan examines the issue of sourced traffic in light of recent reports, and shares action steps for advertisers to consider.

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• American Eagle's Head of Digital on How the Brand Is Disrupting Retail

  Posted: Feb 5, 2018 3:00pm ET BY Meghan Medlock

  Kristen D'Arcy, head of performance digital marketing and media at American Eagle Outfitters, discusses how her brand is digitally disrupting the retail landscape and its recent "Ride with Pride" campaign.

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• Five Things Millennials Want from a Marketing Career

  Posted: Feb 1, 2018 12:30pm ET BY Elliot Lum

  AEF's Elliot Lum shares insights from millennial marketers on why they have embraced their marketing careers.

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