Marketing Maestros Archive

March 2018

• Frenemies: The Epic Disruption of the Ad Business and Everything Else

  Posted: Mar 30, 2018 3:00pm ET BY Ken Auletta

  Ahead of his presentation at the 2018 ANA Advertising Financial Management Conference, author Ken Auletta shares a preview of his upcoming book, Frenemies: The Epic Disruption of the Ad Business and Everything Else.

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• ANA Statement in Response to Cambridge Analytica/Facebook Controversy

  Posted: Mar 29, 2018 12:00pm ET BY Bob Liodice, CEO, ANA

  The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. This controversy highlights the industry's ongoing need to address two critical issues: consumer privacy and transparency.

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• Bank of America's John von Brachel to Co-Chair 2018 ANA Brand Activation Conference

  Posted: Mar 29, 2018 10:00am ET BY Mike Kaufman

  The ANA is pleased to have Bank of America's John von Brachel co-chair the 2018 ANA Brand Activation Conference.

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• Why Has an Advertising Agency Gone Into the Employee Engagement Business?

  Posted: Mar 28, 2018 10:30am ET BY Hugh Kennedy

  PJA's Hugh Kennedy explains why employee engagement should be a top priority for brand building.

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• 8 Tips for Transitioning from a Traditional Media House to a Digital Powerhouse

  Posted: Mar 26, 2018 2:30pm ET BY Craig Diebel

  As technology continues to change the advertising landscape, here are eight ways media group executives can grow their digital revenue.

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• How Hershey Protects Against Potential PR Disasters in Influencer Marketing

  Posted: Mar 22, 2018 11:30am ET BY Ryan Dinger

  Sherry Ulsh, senior manager of indirect sourcing at The Hershey Co., shares her thoughts on how marketers can manage the risks involved with influencer marketing.

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• Hands on the Keyboards — Continued Growth of "In-Housing"

  Posted: Mar 20, 2018 3:00pm ET BY Bill Duggan

  The growth of in-house media work was a topic of discussion among major national advertisers at the 2018 ANA Media Conference.

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• 5 Straightforward Tactics Marketers Can Use to Streamline Their Business

  Posted: Mar 12, 2018 11:00am ET BY Brina Mayfair

  To boost productivity, marketers need to combine tried-and-tested strategies with new digital tricks of the trade. Here are five tactics to try.

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• MGM's SVP of Advertising Discusses the Differences Between In-House and Third-Party Agencies

  Posted: Mar 9, 2018 10:00am ET BY Ryan Dinger

  MGM's Jessica Cipolla-Tario explains how the company's in-house agency shifted its focus from quantity to quality.

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• 10 Nuggets from #ANAMedia

  Posted: Mar 7, 2018 11:00am ET BY Bill Duggan

  ANA's Bill Duggan shares 10 key takeaways from the 2018 Media Conference.

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