Marketing Maestros Archive
April 2018
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What Your SEO Provider Should Be Doing (But Probably Isn't)
Posted: Apr 30, 2018 12:30pm ET BY JoAnna Dettmann, Kaysha HanockIt takes months to enhance a website's SEO — and mere hours to destroy it. Here are seven ways to tell if your SEO provider is working in your best interests.
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Why Patrón Is a True Technology Innovator
Posted: Apr 27, 2018 3:00pm ET BY Meghan MedlockPatrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.
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The Fog of Trust and Transparency Continues
Posted: Apr 27, 2018 10:00am ET BY Doug WoodIn part two of "The Fog of Trust and Transparency," Reed Smith's Doug Wood explains the industry changes that ultimately led to a breakdown in trust and a spike in media reviews.
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Intensity as the Third Dimension
Posted: Apr 26, 2018 2:00pm ET BY Jason Molina, Sara Grimaldi, Mukta ChowdharyFullscreen shares findings from its recent study on how branded content affects viewers compared to traditional advertising tactics.
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The Fog of Trust and Transparency
Posted: Apr 25, 2018 3:00pm ET BY Doug WoodTwo years after the ANA released the K2 Intelligence investigation of non-transparent practices in the media buying industry, Reed Smith's Doug Wood looks back at advertising's relationship with trust and transparency over the years.
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Amazon, a Case for Protecting Consumer Choice
Posted: Apr 18, 2018 12:00pm ET BY Ray KingmanAs Amazon's foothold in consumer culture strengthens, Semcasting's Ray Kingman makes a case for safeguards against business practices that limit consumer choice.
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What's a Facebook user to do? Acknowledge the reality of a flawed platform that we're still going to use
Posted: Apr 13, 2018 11:00am ET BY Allie Friedman, Steve BellEric Mower + Associates' Steve Bell and Allie Friedman weigh in on the ongoing Facebook data controversy and how marketers and consumers are responding.
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How to Create a Best-in-Class Marketing Communications Plan
Posted: Apr 11, 2018 2:00pm ET BY Kerry BreenFollow these six steps to build a strong marketing communications plan.
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Meet the Nickelodeon Executive Who Is Driving Revenue and Leading Award-Winning Campaigns
Posted: Apr 5, 2018 11:00am ET BY Ryan DingerNickelodeon's Jennifer Tracy shares her thoughts on her brand's future in TV, the challenges of marketing to children and transforming the customer experience.
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Influencer Marketing Campaigns Recognized in REGGIE Awards
Posted: Apr 2, 2018 2:00pm ET BY Mike KaufmanIn the 2018 REGGIE Awards, three campaigns rose to the top in the newly added influencer marketing category.
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