Marketing Maestros Archive
April 2018
What Your SEO Provider Should Be Doing (But Probably Isn't)
Posted: Apr 30, 2018 12:30pm ET BY JoAnna DettmannBY , Kaysha HanockIt takes months to enhance a website's SEO — and mere hours to destroy it. Here are seven ways to tell if your SEO provider is working in your best interests.
READ MOREWhy Patrón Is a True Technology Innovator
Posted: Apr 27, 2018 3:00pm ET BY Meghan MedlockPatrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.
READ MOREThe Fog of Trust and Transparency Continues
Posted: Apr 27, 2018 10:00am ET BY Doug WoodIn part two of "The Fog of Trust and Transparency," Reed Smith's Doug Wood explains the industry changes that ultimately led to a breakdown in trust and a spike in media reviews.
READ MOREIntensity as the Third Dimension: Looking Beyond Reach and Frequency to Measure the True Impact of Branded Content
Posted: Apr 26, 2018 2:00pm ET BY Jason MolinaBY , Sara GrimaldiBY , Mukta ChowdharyFullscreen shares findings from its recent study on how branded content affects viewers compared to traditional advertising tactics.
READ MOREThe Fog of Trust and Transparency
Posted: Apr 25, 2018 3:00pm ET BY Doug WoodTwo years after the ANA released the K2 Intelligence investigation of non-transparent practices in the media buying industry, Reed Smith's Doug Wood looks back at advertising's relationship with trust and transparency over the years.
READ MORENavigating the Event Planning Process
Posted: Apr 19, 2018 11:00am ET BY Dax CallnerFour keys to planning and implementing high-impact event marketing programs.
READ MOREAmazon, a Case for Protecting Consumer Choice
Posted: Apr 18, 2018 12:00pm ET BY Ray KingmanAs Amazon's foothold in consumer culture strengthens, Semcasting's Ray Kingman makes a case for safeguards against business practices that limit consumer choice.
READ MOREOceans of Ad Data Failing to Drive Business Growth: ANA's Liodice
Posted: Apr 17, 2018 3:00pm ET BY Robert AndrewsIn this interview with Beet.TV, ANA CEO Bob Liodice weighs in on why advanced ad tools are not driving business growth.
READ MOREWhat's a Facebook user to do? Acknowledge the reality of a flawed platform that we're still going to use
Posted: Apr 13, 2018 11:00am ET BY Allie FriedmanBY , Steve BellEric Mower + Associates' Steve Bell and Allie Friedman weigh in on the ongoing Facebook data controversy and how marketers and consumers are responding.
READ MOREHow to Create a Best-in-Class Marketing Communications Plan
Posted: Apr 11, 2018 2:00pm ET BY Kerry BreenFollow these six steps to build a strong marketing communications plan.
READ MOREMeet the Nickelodeon Executive Who Is Driving Revenue and Leading Award-Winning Campaigns
Posted: Apr 5, 2018 11:00am ET BY Ryan DingerNickelodeon's Jennifer Tracy shares her thoughts on her brand's future in TV, the challenges of marketing to children and transforming the customer experience.
READ MOREInfluencer Marketing Campaigns Recognized in REGGIE Awards
Posted: Apr 2, 2018 2:00pm ET BY Mike KaufmanIn the 2018 REGGIE Awards, three campaigns rose to the top in the newly added influencer marketing category.
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