Marketing Maestros Archive

April 2018

  • What Your SEO Provider Should Be Doing (But Probably Isn't)

    Posted: Apr 30, 2018 12:30pm ET BY JoAnna Dettmann, Kaysha Hanock

    It takes months to enhance a website's SEO — and mere hours to destroy it. Here are seven ways to tell if your SEO provider is working in your best interests.

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  • Why Patrón Is a True Technology Innovator

    Posted: Apr 27, 2018 3:00pm ET BY Meghan Medlock

    Patrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.

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  • The Fog of Trust and Transparency Continues

    Posted: Apr 27, 2018 10:00am ET BY Doug Wood

    In part two of "The Fog of Trust and Transparency," Reed Smith's Doug Wood explains the industry changes that ultimately led to a breakdown in trust and a spike in media reviews.

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  • Intensity as the Third Dimension

    Posted: Apr 26, 2018 2:00pm ET BY Jason Molina, Sara Grimaldi, Mukta Chowdhary

    Fullscreen shares findings from its recent study on how branded content affects viewers compared to traditional advertising tactics.

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  • The Fog of Trust and Transparency

    Posted: Apr 25, 2018 3:00pm ET BY Doug Wood

    Two years after the ANA released the K2 Intelligence investigation of non-transparent practices in the media buying industry, Reed Smith's Doug Wood looks back at advertising's relationship with trust and transparency over the years.

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  • Navigating the Event Planning Process

    Posted: Apr 19, 2018 11:00am ET BY Dax Callner

    Four keys to planning and implementing high-impact event marketing programs.

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  • Amazon, a Case for Protecting Consumer Choice

    Posted: Apr 18, 2018 12:00pm ET BY Ray Kingman

    As Amazon's foothold in consumer culture strengthens, Semcasting's Ray Kingman makes a case for safeguards against business practices that limit consumer choice.

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  • Oceans of Ad Data Failing to Drive Business Growth: ANA's Liodice

    Posted: Apr 17, 2018 3:00pm ET BY Robert Andrews

    In this interview with Beet.TV, ANA CEO Bob Liodice weighs in on why advanced ad tools are not driving business growth.

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  • What's a Facebook user to do? Acknowledge the reality of a flawed platform that we're still going to use

    Posted: Apr 13, 2018 11:00am ET BY Allie Friedman, Steve Bell

    Eric Mower + Associates' Steve Bell and Allie Friedman weigh in on the ongoing Facebook data controversy and how marketers and consumers are responding.

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  • How to Create a Best-in-Class Marketing Communications Plan

    Posted: Apr 11, 2018 2:00pm ET BY Kerry Breen

    Follow these six steps to build a strong marketing communications plan.

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  • Meet the Nickelodeon Executive Who Is Driving Revenue and Leading Award-Winning Campaigns

    Posted: Apr 5, 2018 11:00am ET BY Ryan Dinger

    Nickelodeon's Jennifer Tracy shares her thoughts on her brand's future in TV, the challenges of marketing to children and transforming the customer experience.

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  • Influencer Marketing Campaigns Recognized in REGGIE Awards

    Posted: Apr 2, 2018 2:00pm ET BY Mike Kaufman

    In the 2018 REGGIE Awards, three campaigns rose to the top in the newly added influencer marketing category.

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