Marketing Maestros Archive

April 2018

What Your SEO Provider Should Be Doing (But Probably Isn't)

Posted: Apr 30, 2018 12:30pm ET BY JoAnna Dettmann, Kaysha Hanock

It takes months to enhance a website's SEO — and mere hours to destroy it. Here are seven ways to tell if your SEO provider is working in your best interests.


Why Patrón Is a True Technology Innovator

Posted: Apr 27, 2018 3:00pm ET BY Meghan Medlock

Patrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.


The Fog of Trust and Transparency Continues

Posted: Apr 27, 2018 10:00am ET BY Doug Wood

In part two of "The Fog of Trust and Transparency," Reed Smith's Doug Wood explains the industry changes that ultimately led to a breakdown in trust and a spike in media reviews.


Intensity as the Third Dimension

Posted: Apr 26, 2018 2:00pm ET BY Jason Molina, Sara Grimaldi, Mukta Chowdhary

Fullscreen shares findings from its recent study on how branded content affects viewers compared to traditional advertising tactics.


The Fog of Trust and Transparency

Posted: Apr 25, 2018 3:00pm ET BY Doug Wood

Two years after the ANA released the K2 Intelligence investigation of non-transparent practices in the media buying industry, Reed Smith's Doug Wood looks back at advertising's relationship with trust and transparency over the years.


Navigating the Event Planning Process

Posted: Apr 19, 2018 11:00am ET BY Dax Callner

Four keys to planning and implementing high-impact event marketing programs.


Amazon, a Case for Protecting Consumer Choice

Posted: Apr 18, 2018 12:00pm ET BY Ray Kingman

As Amazon's foothold in consumer culture strengthens, Semcasting's Ray Kingman makes a case for safeguards against business practices that limit consumer choice.


Oceans of Ad Data Failing to Drive Business Growth: ANA's Liodice

Posted: Apr 17, 2018 3:00pm ET BY Robert Andrews

In this interview with Beet.TV, ANA CEO Bob Liodice weighs in on why advanced ad tools are not driving business growth.


What's a Facebook user to do? Acknowledge the reality of a flawed platform that we're still going to use

Posted: Apr 13, 2018 11:00am ET BY Allie Friedman, Steve Bell

Eric Mower + Associates' Steve Bell and Allie Friedman weigh in on the ongoing Facebook data controversy and how marketers and consumers are responding.


How to Create a Best-in-Class Marketing Communications Plan

Posted: Apr 11, 2018 2:00pm ET BY Kerry Breen

Follow these six steps to build a strong marketing communications plan.


Meet the Nickelodeon Executive Who Is Driving Revenue and Leading Award-Winning Campaigns

Posted: Apr 5, 2018 11:00am ET BY Ryan Dinger

Nickelodeon's Jennifer Tracy shares her thoughts on her brand's future in TV, the challenges of marketing to children and transforming the customer experience.


Influencer Marketing Campaigns Recognized in REGGIE Awards

Posted: Apr 2, 2018 2:00pm ET BY Mike Kaufman

In the 2018 REGGIE Awards, three campaigns rose to the top in the newly added influencer marketing category.