Marketing Maestros Archive
May 2018
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Television's Future Is Data Driven
Posted: May 31, 2018 3:00pm ET BY Bill DugganNew research from the ANA and Forrester shows that TV advertising is on the verge of significant change as marketers incorporate data-driven approaches into their plans.
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A New Wrinkle on Crowdsourcing: Curated Communities
Posted: May 30, 2018 3:00pm ET BY Nick PahadeAs the demand for personalization increases, a crowdsourcing strategy that taps into specialized communities of influencers can help marketers meet the challenges of creating more personalized content quickly and economically.
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Joint Business Planning 2.0 Transforms Trading Relationships
Posted: May 29, 2018 3:00pm ET BY Ric NoreenRic Noreen, managing partner at Waypoint Strategic Solutions, shares an integrated approach to joint business planning to improve business relationship.
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B2B Marketing Agencies and the Big Martech Squeeze
Posted: May 24, 2018 1:00pm ET BY Robert DavisAs brands continue to take marketing services in-house, PJA's Robert Davis explores the options for B2B marketing agencies.
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Crafting Effective and Holistic B2B Customer Journeys
Posted: May 23, 2018 12:00am ET BY Emma PhippsTomer Cohen, VP of product at LinkedIn, shares LinkedIn’s holistic approach to customer journeys and gives a preview of his session at the 2018 Masters of B2B Marketing Conference.
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5 Reasons Why Marketing Professionals Should Go Back to Speak on Campus
Posted: May 21, 2018 3:00pm ET BY Elliot LumThe AEF’s Elliot Lum gives five reasons marketers can benefit from speaking to college students on campus.
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New ANA/Forrester Survey — Good News For TV Industry
Posted: May 18, 2018 2:00pm ET BY Bill DugganA new ANA/Forrester report has some positive news for the television industry. ANA's Bill Duggan shares highlights.
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Drip Campaigns for Programmatic Advertising, and How They Can Move the Needle in High-Consideration Purchase Decisions
Posted: May 17, 2018 1:00pm ET BY Ari LewineTripleLift’s Ari Lewine explains how drip campaigns in digital advertising campaigns can help guide the consumer’s decision journey.
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How to Get the Most from Your Conference Experience
Posted: May 15, 2018 3:00pm ET BY Bill DugganANA's Bill Duggan shares 10 ways marketers can get the most out of attending an industry conference.
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Airbnb’s Global Connections Strategy Lead on How the Brand Leverages Influencers
Posted: May 10, 2018 10:30am ET BY Molly KnolRachael Haley, global connections strategy lead at Airbnb, explains how the company is disrupting the hotel landscape and using influencer and content marketing to fuel growth.
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Marketing Talent: In-Demand Jobs and Salary Trends
Posted: May 2, 2018 10:00am ET BY Emily ApisaStaying on top of hiring and compensation trends is key to attracting top talent and navigating a marketing career. Here are three areas marketers should watch this year.
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