Marketing Maestros Archive

May 2018

  • Television's Future Is Data Driven

    Posted: May 31, 2018 3:00pm ET BY Bill Duggan

    New research from the ANA and Forrester shows that TV advertising is on the verge of significant change as marketers incorporate data-driven approaches into their plans.

  • A New Wrinkle on Crowdsourcing: Curated Communities

    Posted: May 30, 2018 3:00pm ET BY Nick Pahade

    As the demand for personalization increases, a crowdsourcing strategy that taps into specialized communities of influencers can help marketers meet the challenges of creating more personalized content quickly and economically.

  • Joint Business Planning 2.0 Transforms Trading Relationships

    Posted: May 29, 2018 3:00pm ET BY Ric Noreen

    Ric Noreen, managing partner at Waypoint Strategic Solutions, shares an integrated approach to joint business planning to improve business relationship.

  • B2B Marketing Agencies and the Big Martech Squeeze

    Posted: May 24, 2018 1:00pm ET BY Robert Davis

    As brands continue to take marketing services in-house, PJA's Robert Davis explores the options for B2B marketing agencies.

  • Crafting Effective and Holistic B2B Customer Journeys

    Posted: May 23, 2018 12:00am ET BY Emma Phipps

    Tomer Cohen, VP of product at LinkedIn, shares LinkedIn’s holistic approach to customer journeys and gives a preview of his session at the 2018 Masters of B2B Marketing Conference.

  • 5 Reasons Why Marketing Professionals Should Go Back to Speak on Campus

    Posted: May 21, 2018 3:00pm ET BY Elliot Lum

    The AEF’s Elliot Lum gives five reasons marketers can benefit from speaking to college students on campus.

  • New ANA/Forrester Survey — Good News For TV Industry

    Posted: May 18, 2018 2:00pm ET BY Bill Duggan

    A new ANA/Forrester report has some positive news for the television industry. ANA's Bill Duggan shares highlights.

  • Drip Campaigns for Programmatic Advertising, and How They Can Move the Needle in High-Consideration Purchase Decisions

    Posted: May 17, 2018 1:00pm ET BY Ari Lewine

    TripleLift’s Ari Lewine explains how drip campaigns in digital advertising campaigns can help guide the consumer’s decision journey.

  • How to Get the Most from Your Conference Experience

    Posted: May 15, 2018 3:00pm ET BY Bill Duggan

    ANA's Bill Duggan shares 10 ways marketers can get the most out of attending an industry conference.

  • Airbnb’s Global Connections Strategy Lead on How the Brand Leverages Influencers

    Posted: May 10, 2018 10:30am ET BY Molly Knol

    Rachael Haley, global connections strategy lead at Airbnb, explains how the company is disrupting the hotel landscape and using influencer and content marketing to fuel growth.

  • Marketing Talent: In-Demand Jobs and Salary Trends

    Posted: May 2, 2018 10:00am ET BY Emily Apisa

    Staying on top of hiring and compensation trends is key to attracting top talent and navigating a marketing career. Here are three areas marketers should watch this year.