Marketing Maestros Archive

May 2018

Television's Future Is Data Driven

Posted: May 31, 2018 3:00pm ET BY Bill Duggan

New research from the ANA and Forrester shows that TV advertising is on the verge of significant change as marketers incorporate data-driven approaches into their plans.


A New Wrinkle on Crowdsourcing: Curated Communities

Posted: May 30, 2018 3:00pm ET BY Nick Pahade

As the demand for personalization increases, a crowdsourcing strategy that taps into specialized communities of influencers can help marketers meet the challenges of creating more personalized content quickly and economically.


Joint Business Planning 2.0 Transforms Trading Relationships

Posted: May 29, 2018 3:00pm ET BY Ric Noreen

Ric Noreen, managing partner at Waypoint Strategic Solutions, shares an integrated approach to joint business planning to improve business relationship.


B2B Marketing Agencies and the Big Martech Squeeze

Posted: May 24, 2018 1:00pm ET BY Robert Davis

As brands continue to take marketing services in-house, PJA's Robert Davis explores the options for B2B marketing agencies.


Crafting Effective and Holistic B2B Customer Journeys

Posted: May 23, 2018 12:00am ET BY Emma Phipps

Tomer Cohen, VP of product at LinkedIn, shares LinkedIn’s holistic approach to customer journeys and gives a preview of his session at the 2018 Masters of B2B Marketing Conference.


5 Reasons Why Marketing Professionals Should Go Back to Speak on Campus

Posted: May 21, 2018 3:00pm ET BY Elliot Lum

The AEF’s Elliot Lum gives five reasons marketers can benefit from speaking to college students on campus.


New ANA/Forrester Survey — Good News For TV Industry

Posted: May 18, 2018 2:00pm ET BY Bill Duggan

A new ANA/Forrester report has some positive news for the television industry. ANA's Bill Duggan shares highlights.


Drip Campaigns for Programmatic Advertising, and How They Can Move the Needle in High-Consideration Purchase Decisions

Posted: May 17, 2018 1:00pm ET BY Ari Lewine

TripleLift’s Ari Lewine explains how drip campaigns in digital advertising campaigns can help guide the consumer’s decision journey.


How to Get the Most from Your Conference Experience

Posted: May 15, 2018 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares 10 ways marketers can get the most out of attending an industry conference.


Airbnb’s Global Connections Strategy Lead on How the Brand Leverages Influencers

Posted: May 10, 2018 10:30am ET BY Molly Knol

Rachael Haley, global connections strategy lead at Airbnb, explains how the company is disrupting the hotel landscape and using influencer and content marketing to fuel growth.


Marketing Talent: In-Demand Jobs and Salary Trends

Posted: May 2, 2018 10:00am ET BY Emily Apisa

Staying on top of hiring and compensation trends is key to attracting top talent and navigating a marketing career. Here are three areas marketers should watch this year.