Marketing Maestros Archive

June 2018

  • ANA Members Oppose Addition of Citizenship Question for 2020 Census

    Posted: Jun 28, 2018 11:00am ET BY Bill Duggan

    Opponents of the citizenship question believe it will create an environment of fear and distrust in immigrant communities and depress response to the census.

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  • 10 Key Takeaways from the ANA Brand Activation Conference

    Posted: Jun 21, 2018 3:00pm ET BY Mike Kaufman

    At the 2018 ANA Brand Activation Conference, speakers homed in on consumer-centricity, nurturing relationships, leveraging experiences, and making emotional connections. Here are 10 takeaways from their presentations.

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  • Context Drives Content in Convincing Presentations

    Posted: Jun 18, 2018 3:00pm ET BY Jonathan Holburt

    Five questions to help marketers tailor and deliver convincing presentations.

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  • T-Mobile's Social Strategy for Connecting with Millennials

    Posted: Jun 13, 2018 2:00pm ET BY Meghan Medlock

    To connect with millennials and digital natives, T-Mobile relies on a social strategy focused on these three key pillars.

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  • The Magic of Mobile-First Thinking

    Posted: Jun 12, 2018 1:00pm ET BY Dax Callner

    GES' Dax Callner shares tips for taking a mobile-first approach to planning and executing an event.

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  • Viewing Customers from the "Outside In": Best Strategy for Multichannel Marketing

    Posted: Jun 7, 2018 11:00am ET BY Paula Tompkins

    To boost their multichannel marketing efforts, marketers need to layer technology with human intelligence and personalized, strategic messaging. ChannelNet's Paula Tompkins shares three specific tips to help.

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  • Four Reasons Why It's Important to Recruit Like a Marketer

    Posted: Jun 4, 2018 3:00pm ET BY Elliot Lum

    AEF's Elliot Lum explains why it's necessary to bring a marketing mindset to recruiting.

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