Marketing Maestros Archive
June 2018
ANA Members Oppose Addition of Citizenship Question for 2020 Census
Posted: Jun 28, 2018 11:00am ET BY Bill DugganOpponents of the citizenship question believe it will create an environment of fear and distrust in immigrant communities and depress response to the census.
READ MORE10 Key Takeaways from the ANA Brand Activation Conference
Posted: Jun 21, 2018 3:00pm ET BY Mike KaufmanAt the 2018 ANA Brand Activation Conference, speakers homed in on consumer-centricity, nurturing relationships, leveraging experiences, and making emotional connections. Here are 10 takeaways from their presentations.
READ MOREContext Drives Content in Convincing Presentations
Posted: Jun 18, 2018 3:00pm ET BY Jonathan HolburtFive questions to help marketers tailor and deliver convincing presentations.
READ MORET-Mobile's Social Strategy for Connecting with Millennials
Posted: Jun 13, 2018 2:00pm ET BY Meghan MedlockTo connect with millennials and digital natives, T-Mobile relies on a social strategy focused on these three key pillars.
READ MOREThe Magic of Mobile-First Thinking
Posted: Jun 12, 2018 1:00pm ET BY Dax CallnerGES' Dax Callner shares tips for taking a mobile-first approach to planning and executing an event.
READ MOREViewing Customers from the "Outside In": Best Strategy for Multichannel Marketing
Posted: Jun 7, 2018 11:00am ET BY Paula TompkinsTo boost their multichannel marketing efforts, marketers need to layer technology with human intelligence and personalized, strategic messaging. ChannelNet's Paula Tompkins shares three specific tips to help.
READ MOREFour Reasons Why It's Important to Recruit Like a Marketer
Posted: Jun 4, 2018 3:00pm ET BY Elliot LumAEF's Elliot Lum explains why it's necessary to bring a marketing mindset to recruiting.
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