Marketing Maestros Archive

September 2018

Three Steps to Sustainable Video

Posted: Sep 27, 2018 2:00pm ET BY Eric Berry

TripleLift's Eric Berry offers three steps for better video ads that can create a sustainable video publisher monetization ecosystem.


“Don’t Cause Opt-outs Post-Purchase,” says Shiseido SVP

Posted: Sep 25, 2018 3:00pm ET BY Ernan Roman

In this Q&A, Welington Fonseca, SVP at Shiseido, weighs in on the importance of personalization and customer retention, and shares his four tips for dealing with email unsubscribes.


What I Learned from Interviewing 300 Young Entrepreneurs

Posted: Sep 24, 2018 3:00pm ET BY Elliot Lum

AEF's Elliot Lum explains why an entrepreneurial spirit in young talent is important for the marketing and advertising industry.


How the CPG Category Can Survive Disruption: Imperfection and In-Market Learning

Posted: Sep 20, 2018 3:00pm ET BY Martin Roper

Drawing on lessons from the launch of the Angry Orchard brand, Martin Roper, former president and CEO of Boston Beer explains how CPG companies can survive in an environment where disruption is the norm.


A Conversation with Verizon's Warren Chase About In-House Agencies

Posted: Sep 18, 2018 3:00pm ET BY Bill Duggan

Verizon's Warren Chase discusses the role of the in-house agency, measuring its effectiveness, and how his brand attracts and retains top talent.


Finding Your User Segmentation Sweet Spot

Posted: Sep 17, 2018 1:00pm ET BY Alexei Chemenda

Adikteev's Alexei Chemenda explains what user segmentation is and why it's critical to retargeting campaigns.


Leading a Brand Revitalization at Denny's

Posted: Sep 11, 2018 2:00pm ET BY Ryan Dinger

Ahead of the 2018 ANA Masters of Marketing Conference, John Dillon, CMO at Denny's shares insights on overcoming brand challenges, the value of partnerships, and developing the company's relatable social media voice.


Secret Sauce for Selling Across Disparate Sales Channels

Posted: Sep 6, 2018 1:00pm ET BY Paula Tompkins

ChannelNet's Paula Tompkins explores how CMOs and senior marketers can play a more effective role in supporting disparate sales channels and strengthen relationships with sales teams.


Common Language Marketing Dictionary

Posted: Sep 5, 2018 11:00am ET BY Bill Duggan

Set to be relaunched this month, the Common Language Marketing Dictionary is a great resource for defining marketing terms.