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Marketing Musings Archive

January 2011

Ten Industry Imperatives for 2011

Posted: Jan 6, 2011 12:00am ET

It's 2011 and we need to start off on the right foot. Today I am going to talk about the top 10 industry imperatives for 2011 including areas like self-regulation, marketing diversity, measurement, and advertising taxes.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.