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Marketing Musings Archive

August 2011

Generic Top-Level Domains

Posted: Aug 3, 2011 12:00am ET

In June, the Internet Corporation for Assigned Names and Numbers (ICANN) announced a program that would radically change the domain-name system as we know it. Bob Liodice, CEO and president of the ANA, discusses ICANN’s revised program to expand generic top-level domain names and why it would cause irreparable harm to brands.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.