Marketing Musings Archive

July 2012

Bob Liodice on Ad-ID

Posted: Jul 2, 2012 12:00am ET

Ad-ID currently serves the advertising asset coding needs of more than 800 companies in the U.S. Bob Liodice, president and CEO of the ANA, explains how adopting Ad-ID across the advertising business system can make it more efficient and productive.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.