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Marketing Musings Archive

October 2012

Bob Liodice on Media Rebates

Posted: Oct 1, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, discusses the industry practice of media incentives and rebates, and shares findings from an ANA member survey on the subject.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.