Marketing Musings Archive

October 2012

Bob Liodice on Media Rebates

Posted: Oct 1, 2012 12:00am ET

Bob Liodice, president and CEO of the ANA, discusses the industry practice of media incentives and rebates, and shares findings from an ANA member survey on the subject.

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About This Blog

Presents the ANA's take on the major marketing news of the week. The blog, which also details new ANA initiatives, is penned by Bob Liodice, President and CEO.