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Marketing Musings Archive

June 2014

Focusing in on Measurement

Posted: Jun 30, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need for cross-platform analytics.

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The Mobile Opportunity

Posted: Jun 23, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB with regards to mobile marketing.

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Creating a Trustworthy Digital Media Supply Chain

Posted: Jun 16, 2014 9:00am ET

In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed solutions to the issues plaguing the supply chain.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.