Marketing Musings Archive

October 2010

Measurement & Accountability Within the Marketing/Advertising Community

Posted: Oct 11, 2010 12:00am ET

Marketing effectiveness increases substantially when it is fully and completely accountable. In order to do so, we need fully accountable measurement systems. Today I want to talk about the measurements that guide industry decision-making.

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About This Blog

In this video blog, ANA President and CEO Bob Liodice offers his non-sugar-coated perspective on the key challenges affecting the marketing and advertising industries.