Marketing Musings Archive

September 2011

Mobile Marketing

Posted: Sep 16, 2011 12:00am ET

Of the 300 million cell phone and portable device users in the U.S., 62 million own a smartphone, and 35 percent of these users regularly access the internet through their mobile devices. While these numbers continue to grow daily, total spending on mobile advertising is only about $1 billion annually. Bob Liodice, CEO and president of the ANA, explains why it’s important for marketers to levera ...