Marketing Musings Archive

April 2014

  • Improving Digital Skills

    Posted: Apr 28, 2014 11:00am ET

    In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development when facing the evolving digital landscape.

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  • The Need for Ad-Id

    Posted: Apr 21, 2014 11:00am ET

    In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it.

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  • The Importance of Measurement

    Posted: Apr 17, 2014 10:00am ET

    In this video, ANA President and CEO Bob Liodice looks at the importance of measurement and what it means for marketing.

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