Marketing Musings Archive

June 2014

  • Focusing in on Measurement

    Posted: Jun 30, 2014 9:00am ET

    In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need for cross-platform analytics.

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  • The Mobile Opportunity

    Posted: Jun 23, 2014 9:00am ET

    In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB with regards to mobile marketing.

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  • Creating a Trustworthy Digital Media Supply Chain

    Posted: Jun 16, 2014 9:00am ET

    In this video, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed solutions to the issues plaguing the supply chain.

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