mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Start%20Selling%20to%20Fully-Formed%20Adults%20%E2%80%94%20Stop%20Trying%20to%20%E2%80%9CBe%20Like%20the%20Cool%20Kids%E2%80%9D%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fblogs%2Fshow%2Fid%2Fmm-blog-2021-03-vab-selling-to-adults-not-cool-kids%0A%0AThe%20most%20compelling%20case%20for%20putting%20age%20and%20sex%20demographics%20happily%20in%20our%20rearview%20mirror%20is%20the%20lukewarm%20sales%20and%20profit%20results%20from%20hundreds%20of%20U.S.%20marketers%20over%20the%20last%20ten%20years%20that%20fully%20flung%20their%20brands%20at%20any%20and%20every%20consumer%20under%2036%20years%20of%20age%20%E2%80%94%20you%20know%2C%20the%20%22cool%20kids.%22%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A