mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20You%20Don%E2%80%99t%20Need%20Cookies%20If%20You%E2%80%99re%20Measuring%20Quality%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fblogs%2Fshow%2Fid%2Fmm-blog-2021-06-dont-need-cookies-measure-quality%0A%0AWhat%20happens%20to%20advertising%20and%20the%20internet%20once%20%E2%80%9Ccookies%20go%20away%E2%80%9D%3F%20While%20fear-mongering%20headlines%20will%20likely%20run%20rampant%20as%20this%20shift%20draws%20closer%2C%20advertisers%20and%20publishers%20shouldn%E2%80%99t%20fear%20the%20change%2C%20but%20instead%20use%20it%20as%20an%20opportunity%20to%20reevaluate%20how%20cookies%20and%20individual%20identifiers%20are%20used%20in%20their%20ad%20strategy.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A