mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Tracking%20%27Ghost%20Demand%27%20This%20Holiday%20Will%20Inform%20Future%20Marketing%20Decisions%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fblogs%2Fshow%2Fid%2Fmm-blog-2021-tracking-ghost-demand%0A%0AWith%20the%20low%20inventory%20and%20supply%20chain%20issues%20many%20retail%20brands%20are%20currently%20facing%2C%20the%20ability%20to%20fulfill%20product%20this%20holiday%20season%20and%20the%20potential%20lost%20sales%20has%20everyone%20on%20edge.%20Quantifying%20the%20sales%20impact%2C%20managing%20inventory%2C%20and%20future%20merchandise%20planning%20are%20just%20a%20few%20of%20the%20challenges%20brands%20will%20have%20to%20deal%20with%20moving%20forward.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A