Marketing Maestros

How Brands Can Rise to Meet Customer Expectation

Posted: Feb 6, 2019 12:00am ET BY Emma Phipps

Steve King, CEO at Publicis Media, shares his insight into the latest tech innovations, the evolving agency model, and driving consumer engagement.

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AI-Driven Search: Building Better Experiences and a Need for Blockchain

Posted: Feb 5, 2019 12:00am ET BY Nicole Sprenger

As AI technology advances, marketers are trying to harness its power to grow their businesses. Here's how AI can improve search and customer experience.

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A Playbook for a Better Agency/Client Relationship in 2019

Posted: Feb 1, 2019 12:00am ET BY Bruno Gralpois, ANA Faculty

With strategic vision, brands can ensure they have the right agency partner by their side. Here are some tips for building strong agency relationships in 2019.

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How to Obtain Strong Metrics for IT Software Success Stories

Posted: Jan 31, 2019 12:00am ET BY Dave Schafer

Measuring the financial benefits of your IT software solutions can be challenging. Dave Schafer details his step-by-step plan for gathering the data you need to tell your IT success story.

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My All-Time Favorite Super Bowl Commercial

Posted: Jan 30, 2019 12:00am ET BY Bill Duggan

The week before Super Bowl Sunday, ANA Group EVP Bill Duggan recalls his all-time favorite Super Bowl ad.

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5 Brand Purpose Myth Busters

Posted: Jan 28, 2019 12:00am ET BY Betsy Henning

Brand purpose is a hot-button topic these days, but do marketers have their facts straight? Besty Henning of AHA busts five common brand purpose myths.

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Cleaning Up the Media Buying Supply Chain

Posted: Jan 25, 2019 12:00am ET BY Richard Bush

Blockchain technology is revolutionizing many aspects of the marketing industry. Here’s how it might help clean up the media buying supply chain.

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Federal Judge Blocks Census “Citizenship Question” – Good News for the Marketing Industry

Posted: Jan 24, 2019 12:00am ET BY Bill Duggan

A federal judge has blocked the Commerce Department from including a citizenship question on the 2020 Census. Here's why that's good for ANA members.

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Remembering Barbara Proctor, the First African-American Woman to Own an Advertising Agency

Posted: Jan 18, 2019 12:00am ET BY Morgan Strawn

The ANA remembers Barbara Proctor, the first African-American woman to own an advertising agency.

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CES 2019 Takeaways

Posted: Jan 15, 2019 12:00am ET BY Bill Duggan

Bill Duggan shares his takeaways from CES 2019.

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