Marketing Maestros

Amazon, a Case for Protecting Consumer Choice

Posted: Apr 18, 2018 12:00pm ET BY Ray Kingman

As Amazon's foothold in consumer culture strengthens, Semcasting's Ray Kingman makes a case for safeguards against business practices that limit consumer choice.

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Oceans of Ad Data Failing to Drive Business Growth: ANA's Liodice

Posted: Apr 17, 2018 3:00pm ET BY Robert Andrews

In this interview with Beet.TV, ANA CEO Bob Liodice weighs in on why advanced ad tools are not driving business growth.

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What's a Facebook user to do? Acknowledge the reality of a flawed platform that we're still going to use

Posted: Apr 13, 2018 11:00am ET BY Allie FriedmanBY , Steve Bell

Eric Mower + Associates' Steve Bell and Allie Friedman weigh in on the ongoing Facebook data controversy and how marketers and consumers are responding.

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How to Create a Best-in-Class Marketing Communications Plan

Posted: Apr 11, 2018 2:00pm ET BY Kerry Breen

Follow these six steps to build a strong marketing communications plan.

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Meet the Nickelodeon Executive Who Is Driving Revenue and Leading Award-Winning Campaigns

Posted: Apr 5, 2018 11:00am ET BY Ryan Dinger

Nickelodeon's Jennifer Tracy shares her thoughts on her brand's future in TV, the challenges of marketing to children and transforming the customer experience.

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Influencer Marketing Campaigns Recognized in REGGIE Awards

Posted: Apr 2, 2018 2:00pm ET BY Mike Kaufman

In the 2018 REGGIE Awards, three campaigns rose to the top in the newly added influencer marketing category.

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Frenemies: The Epic Disruption of the Ad Business and Everything Else

Posted: Mar 30, 2018 3:00pm ET BY Ken Auletta

Ahead of his presentation at the 2018 ANA Advertising Financial Management Conference, author Ken Auletta shares a preview of his upcoming book, Frenemies: The Epic Disruption of the Ad Business and Everything Else.

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ANA Statement in Response to Cambridge Analytica/Facebook Controversy

Posted: Mar 29, 2018 12:00pm ET BY Bob Liodice, CEO, ANA

The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. This controversy highlights the industry's ongoing need to address two critical issues: consumer privacy and transparency.

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Bank of America's John von Brachel to Co-Chair 2018 ANA Brand Activation Conference

Posted: Mar 29, 2018 10:00am ET BY Mike Kaufman

The ANA is pleased to have Bank of America's John von Brachel co-chair the 2018 ANA Brand Activation Conference.

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Why Has an Advertising Agency Gone Into the Employee Engagement Business?

Posted: Mar 28, 2018 10:30am ET BY Hugh Kennedy

PJA's Hugh Kennedy explains why employee engagement should be a top priority for brand building.

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