Marketing Maestros
And Now — Production
Posted: Aug 23, 2017 2:30pm ET BY Bill DugganANA's Bill Duggan shares highlights from a new ANA report on production transparency in the U.S. ad industry.
READ MOREMastering Content Powered Engagement
Posted: Aug 21, 2017 12:30pm ET BY Steve Kerho, chief strategy officer at Meredith Xcelerated MarketingMXM's Steve Kerho shares six principles to help marketers develop their content strategies in the most productive way.
READ MOREFinding Your Crazies: Asking a Simple Question Can Supercharge Your Influencer Marketing
Posted: Aug 18, 2017 9:30am ET BY Robert DavisPJA's Robert Davis shares three personas to help brands identify their super influencers.
READ MORE10 Production Transparency Recommendations for Advertisers
Posted: Aug 16, 2017 12:30pm ET BY Bill DugganA new ANA report has found that production transparency concerns exist at multiple agencies and holding companies. These 10 recommendations can help address these issues.
READ MOREHow Hilton’s Shift to Data Obsession Has Led to Big Wins
Posted: Aug 14, 2017 3:00pm ET BY Claudine Waite, director of content marketing at ANAHilton’s Deb Heydel knows a thing or two about analytics. In this Q&A, she explains how Hilton uses data to optimize spend and how the analytics department can help achieve C-suite buy-in.
READ MOREANA Releases "Production Transparency in the U.S. Advertising Industry"
Posted: Aug 9, 2017 9:30am ET BY Bill DugganA new study from the ANA found that transparency concerns exist at multiple agencies and holding companies. ANA's Bill Duggan shares more important findings.
READ MOREHow We Got the Most Out of Our Summer Intern
Posted: Aug 7, 2017 2:00pm ET BY Elliot LumAEF's Elliot Lum shares the five principles that helped the foundation maximize the talents of its summer intern.
READ MORETrust Isn't Built Overnight, But Transparency Is a Good Place to Start
Posted: Aug 3, 2017 10:00am ET BY Lou Severine, CEO of NYIAXRepairing trust in ad tech requires an industry-wide commitment to rebuild the marketplace. So where do we start?
READ MORELost at Sea: 3 Reasons Why You Need a Content Marketing Calendar
Posted: Aug 1, 2017 3:00pm ET BY Jack Doyle, senior account executive at Inprela CommunicationsTo keep your marketing plan on course, here are three key reasons why your company should use a content calendar.
READ MOREToppling the Obstacles That Prevent Integration Across the Customer Journey
Posted: Jul 27, 2017 12:00pm ET BY Dina Shapiro, founder and CEO of Yorkville ConsultingDina Shapiro, ANA Faculty member and founder and CEO of Yorkville Consulting, reveals some of the barriers to integrating messaging across all touchpoints in the customer decision journey.
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