Marketing Maestros
ANA Report on Media Transparency: One Year Later
Posted: Jul 19, 2017 10:00am ET BY Bob Liodice, CEO, ANABY , Doug WoodOn the one-year anniversary of the ANA's landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today.
READ MORELearnings From #ANADigital
Posted: Jul 18, 2017 3:30pm ET BY Bill DugganANA's Bill Duggan shares his key takeaways from the 2017 ANA Digital & Social Media Conference.
READ MOREPebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers
Posted: Jul 17, 2017 3:00pm ET BY Urey OnuohaLewis Gersh, CEO of PebblePost, shares his thoughts on how digital marketing has stopped serving the needs of consumers and how marketers can get back on track.
READ MOREWhy Agencies Should Work for Free — Lessons from a Procurement Lunch
Posted: Jul 13, 2017 11:00am ET BY Phil Johnson, CEO of PJA Advertising + MarketingPhil Johnson, CEO of PJA Advertising + Marketing, shares his advice for strengthening relationships between agencies and their clients.
READ MOREAdvertisers Can't Stop Fraud, But They Can Stop Making Costly Assumptions
Posted: Jul 11, 2017 3:00pm ET BY Rich Kahn, CEO and co-founder of eZangaBy understanding that fraud can't be completely solved, marketers can take a more realistic and effective approach to curbing it, argues eZanga's Rich Kahn.
READ MOREAI: The Future of the Marketing Tech Stack
Posted: Jul 5, 2017 3:00pm ET BY Marc Keating, chief innovation officer at Stein IASAs marketing moves into its post-modern phase, AI has the potential to become the next major step forward in the marketing stack.
READ MOREHumanity, Machines, and the Internet: Welcome to Post-Modern Marketing
Posted: Jun 29, 2017 3:00pm ET BY Tom Stein, chairman and chief client officer at Stein IASStein IAS' Tom Stein argues that post-modern marketing, the combination of technology and human connection, is the next step in marketing's journey.
READ MORE3 Agency-Proven Ways to Put Design Thinking to Work
Posted: Jun 27, 2017 2:00pm ET BY Matt Magee, VP of strategy at PJA Advertising + MarketingPJA’s Matt Magee shares three design thinking techniques to help improve the quality of creative ideas and collaboration.
READ MORE7 Great Ways to Screw Up Your Executive Communications Program
Posted: Jun 22, 2017 10:00am ET BY Paul Carlstrom, VP of content services, TDA GroupIncorporating an executive voice into your content marketing can make your assets more compelling. But these poor practices can screw up even the best executive programs.
READ MORE10 Best Tools for Building a Shopper Marketing Program
Posted: Jun 19, 2017 3:00pm ET BY Arielle Feger, associate manager, marketing knowledge centerThese ANA tools and templates can help marketers make shopper marketing programs faster, easier, and more efficient for everyone involved.
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