Marketing Maestros

"Direct Mail Can Be Disruptive Marketing," says Amex Director

Posted: Dec 13, 2018 11:00am ET BY Ernan Roman

American Express' Jon Affatato shares his views on the power and relevance of direct mail.


The Growing Popularity of Influencer Marketing

Posted: Dec 12, 2018 3:00pm ET BY Joanna Valente

The growth of social media has changed the way people consume information and products. As a result, social media influencers are becoming a new leading voice within the marketing world.


Is Shopper Marketing Dead?

Posted: Dec 11, 2018 1:00pm ET BY Jonathan Simpson

A passionate shopper marketer explains why the marketing discipline needs to change to play a part in delivering a great experience journey.


Six Ingredients that Make Motel 6 a Successful Brand

Posted: Dec 10, 2018 1:00pm ET BY Tammy Greenberg

Since 1962, Motel 6 has grown to become the leader in the economy hotel and lodging segment thanks in part to the longest running radio advertising campaign in history.


Brand Purpose: ANA 2018 Marketing Word of the Year

Posted: Dec 7, 2018 10:00am ET BY Bill Duggan

"Brand purpose" is the 2018 ANA Marketing Word of the Year, according to an ANA survey of its members.


Effective Agency Management: A Critical Marketing Muscle

Posted: Dec 6, 2018 10:00am ET BY Bruno Gralpois, ANA Faculty

Four questions marketers should ask when interacting with agencies on a regular basis.


Nationwide Finds Value iNHouse

Posted: Dec 5, 2018 10:00am ET BY Crystal Albanese

Ahead of his presentation at the inaugural ANA In-House Agency Conference in 2019, Nationwide's Mike Boyd sheds light on the company's internal agency and its approach to working with external partners.


Lessons from an Internationalist Think Tank

Posted: Dec 4, 2018 12:00pm ET BY Emily Apisa

The ANA's Emily Apisa shares key takeaways from an Internationalist Think Tank focused on the intersection of data and privacy and the advertising industry.


Orangetheory Fitness Uses Data to Make Fitness Fun

Posted: Dec 3, 2018 3:00pm ET BY Crystal Albanese

By offering a more personal experience to group training workouts utilizing user data, Orangetheory Fitness has created a loyal following that keeps its members coming back. In this Q&A, Chief Brand Officer Kevin Keith sheds light on the company's growth.


Charles Schwab's Tracy Avelar to Chair 2019 ANA Advertising Financial Management Conference

Posted: Nov 30, 2018 12:30pm ET BY Bill Duggan

The ANA is pleased to announce that Tracy Avelar, managing director of corporate vendor management at Charles Schwab, will chair the 2019 ANA Advertising Financial Management Conference.