Marketing Maestros

Drip Campaigns for Programmatic Advertising, and How They Can Move the Needle in High-Consideration Purchase Decisions

Posted: May 17, 2018 1:00pm ET BY Ari Lewine

TripleLift’s Ari Lewine explains how drip campaigns in digital advertising campaigns can help guide the consumer’s decision journey.


How to Get the Most from Your Conference Experience

Posted: May 15, 2018 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares 10 ways marketers can get the most out of attending an industry conference.


Airbnb’s Global Connections Strategy Lead on How the Brand Leverages Influencers

Posted: May 10, 2018 10:30am ET BY Molly Knol

Rachael Haley, global connections strategy lead at Airbnb, explains how the company is disrupting the hotel landscape and using influencer and content marketing to fuel growth.


Marketing Talent: In-Demand Jobs and Salary Trends

Posted: May 2, 2018 10:00am ET BY Emily Apisa

Staying on top of hiring and compensation trends is key to attracting top talent and navigating a marketing career. Here are three areas marketers should watch this year.


What Your SEO Provider Should Be Doing (But Probably Isn't)

Posted: Apr 30, 2018 12:30pm ET BY JoAnna DettmannBY , Kaysha Hanock

It takes months to enhance a website's SEO — and mere hours to destroy it. Here are seven ways to tell if your SEO provider is working in your best interests.


Why Patrón Is a True Technology Innovator

Posted: Apr 27, 2018 3:00pm ET BY Meghan Medlock

Patrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.


The Fog of Trust and Transparency Continues

Posted: Apr 27, 2018 10:00am ET BY Doug Wood

In part two of "The Fog of Trust and Transparency," Reed Smith's Doug Wood explains the industry changes that ultimately led to a breakdown in trust and a spike in media reviews.


Intensity as the Third Dimension: Looking Beyond Reach and Frequency to Measure the True Impact of Branded Content

Posted: Apr 26, 2018 2:00pm ET BY Jason MolinaBY , Sara GrimaldiBY , Mukta Chowdhary

Fullscreen shares findings from its recent study on how branded content affects viewers compared to traditional advertising tactics.


The Fog of Trust and Transparency

Posted: Apr 25, 2018 3:00pm ET BY Doug Wood

Two years after the ANA released the K2 Intelligence investigation of non-transparent practices in the media buying industry, Reed Smith's Doug Wood looks back at advertising's relationship with trust and transparency over the years.


Navigating the Event Planning Process

Posted: Apr 19, 2018 11:00am ET BY Dax Callner

Four keys to planning and implementing high-impact event marketing programs.