Marketing Maestros

5 Quick Tips for Spotting Influencer Fraud

Posted: Nov 26, 2018 1:00pm ET BY Sean Spielberg

The fake follower alarm bell has sounded and brands and agencies are now watching out for influencer fraud. Here are five ways that marketers can set up their campaigns for success as fraud becomes less and less conspicuous.

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10 Speakers and Insights from #ANAMulti

Posted: Nov 21, 2018 10:00am ET BY Bill Duggan

ANA's Bill Duggan shares insights from 10 of the speakers at the 2018 ANA Multicultural Marketing & Diversity Conference.

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Jane Maas, Groundbreaking Legend in Advertising, Dies at 86

Posted: Nov 20, 2018 2:00pm ET

The advertising industry says goodbye to Jane Maas, one of the most influential ad women of the past 100 years.

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The Coming Digital Revolution: Strengthening Ethics in Advertising

Posted: Nov 20, 2018 12:00pm ET BY Kevin Kelly

Advertising and marketing can do better, and it starts with placing an emphasis on the customer experience.

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One Small Step Toward Trust

Posted: Nov 19, 2018 2:00pm ET BY Doug Wood

The U.S. Department of Justice has suspended an investigation into production practices in the advertising industry. Reed Smith's Doug Wood outlines two things advertisers should keep in mind in light of the news.

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Growing from Within

Posted: Nov 16, 2018 12:00pm ET BY Chuck Kapelke

As the list of demands placed on marketers keeps growing, marketing leaders have to make sure their teams are up to speed in all aspects of their business. Here are three tips for creating successful training and professional development programs.

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A Diversity Report for the Advertising/Marketing Industry — And A Call to Action

Posted: Nov 15, 2018 3:00pm ET BY Bill Duggan

A new ANA report offers a look at the state of gender and ethnic diversity at ANA client-side marketer member companies.

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Purpose Takes Center Stage

Posted: Nov 14, 2018 12:00am ET BY Ken Beaulieu

Aligning an organization around a well-articulated and meaningful purpose has a greater impact on growth than any particular product or service. The new ANA Center for Brand Purpose will provide tools and resources to help brands overcome the challenges of bringing purpose to life.

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Big Box Retailers Buying Into Influencer Marketing

Posted: Nov 13, 2018 2:00pm ET BY Jeff Weber

Buzzoole's Jeff Weber looks at how big-box retailers are leveraging influencers to reach consumers.

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Reimagining Creativity

Posted: Nov 12, 2018 2:00pm ET BY Crystal Albanese

In this Q&A, Chobani's Leland Maschmeyer explains why the company launched its in-house agency, how it balances work with external agencies, and what work he's most proud of.

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