Marketing Maestros

Social Influence: Leveraging the Power of Influencers to Build Brand Advocacy

Posted: Jan 8, 2019 12:00am ET BY Amy Belton

Amy Belton of Social Media Link shares key takeaways from the last Influencer Marketing Committee meeting of 2018.


Farewell and Thank You to Cynthia Perkins-Roberts

Posted: Jan 4, 2019 12:00am ET BY Bill Duggan

The ANA fondly remembers Cynthia Perkins-Roberts, who blazed a trail for multicultural and inclusive marketing and was an advocate for marketers everywhere.


Growth in 2019: A Legal Perspective

Posted: Jan 2, 2019 12:00am ET BY Doug Wood

Doug Wood of Reed Smith provides an outlook on legal challenges marketers who care about growth need to keep in mind in 2019.


Not Dead Yet: Tech Promises to Breathe New Life into Linear TV

Posted: Dec 21, 2018 12:00am ET BY Tripp Boyle

New technologies like dynamic ad insertion and dynamic ad enhancement could extend the relevance of linear TV for years to come.


How to use AI to Scale your Influencer Marketing Campaigns

Posted: Dec 20, 2018 12:00am ET BY Ricky Ray Butler

Influencer marketing is a growing industry valued at two billion dollars in 2018. Harnessing AI technology like neural networks can make it even more effective.


How Deeply Is Your Brand Embedded in Your Customers’ Cyberspace Life?

Posted: Dec 19, 2018 12:00am ET BY Sebastian Jespersen

Today’s live online, but are brands there to greet them? Sebastian Jespersen, CEO and founder of Vertic, offers advice for marketers who want to go further than “share of mind.”


2018 Ad Industry Story of the Year: Bringing Agencies In-House

Posted: Dec 18, 2018 12:00am ET BY Bill Duggan

In-house agencies have dominated the industry conversation in 2018. Bill Duggan predicts that the trend will continue in the new year.


What’s the Purpose of B2B Companies? Consumers Increasingly Want to Know

Posted: Dec 17, 2018 12:00am ET BY Alaina Shulman

Demonstrating that your business has a positive impact on society is no longer optional. Here are a few reasons to why B2B marketers lagging behind need to get on board.


Leading the Legalized Cannabis Charge

Posted: Dec 14, 2018 10:00am ET BY Crystal Albanese

MedMen CMO David Dancer offers insights on the company's growth and marketing in the emerging legalized cannabis industry.


"Direct Mail Can Be Disruptive Marketing," says Amex Director

Posted: Dec 13, 2018 11:00am ET BY Ernan Roman

American Express' Jon Affatato shares his views on the power and relevance of direct mail.