Marketing Maestros

New Industry Association:<br>Cross-Cultural Marketing & Communications Association

Posted: Sep 10, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

I attended the opening day of the “The Total Market Conference” from the Cross-Cultural Marketing & Communications Association on Monday in NYC. According to the CCM&CA, the total market is the description of a business vertical emerging within the marketing and communications industry; it describes the converging “general market” and multicultural business verticals.

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The Rise of the In-House Agency

Posted: Sep 5, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

ANA has released a new report, “The Rise of the In-House Agency,” and the findings are most interesting.

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In-House Agencies Grow in Importance

Posted: Aug 30, 2013 10:03am ET BY Bill Duggan, Group EVP, ANA

Over the last few months ANA has been surveying our members to better understand the penetration and use of in-house agencies.

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Commercial Loads are Getting Out of Control

Posted: Aug 20, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

Al Jazeera America, which launches today (August 20), announced that it will have only six minutes of commercials each hour.

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Initial ANA Perspective on Publicis-Omnicom

Posted: Aug 7, 2013 10:02am ET BY Bill Duggan, Group EVP, ANA

The following is an initial perspective from ANA on the Publicis-Omnicom merger, as provided to Ad Age.

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Ted Turner’s Best Business Practices

Posted: Jul 23, 2013 12:43pm ET

The first thing you need to know about Ted Turner is that he rejects the premise that economic prosperity must translate into a despoiled environment. “I believe the object of being a responsible business person is to leave the lives of those you come in contact with richer, not poorer; smarter, not dumber; and fuller rather than more depleted,” he says.

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Top Tweets from the ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

Marni Gordon, vice president, ANA shares her favorite tweets from the 2013 ANA Digital & Social Media Conference.

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Highlights from ANA Digital & Social Media Conference

Posted: Jul 23, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing.

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Aligning Success Metrics for Marketing Procurement and Marketing

Posted: Jul 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Elevating the Role of Marketing Procurement,” focuses on procurement success metrics and is based on a quantitative survey with 113 marketing procurement professionals as well as select qualitative interviews.

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Highlights from ANA Marketing to Millennials Members Only Conference

Posted: Jun 28, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

We held our first-ever ANA Members Only Conference on Marketing to Millennials in California and had a great day! The event was hosted by Live Nation and held at House of Blues in Los Angeles. The day was filled with rich insights on the elusive millennial target and included sessions from Live Nation, Hyundai, Missouri Lottery, and Microsoft plus the latest trends on millennials from Jeff Fromm ...

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