Marketing Maestros

Kantar Media: Brand-Specific Commercial Ratings Solution Provider

Posted: May 15, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Kantar Media’s offerings.

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TRA: Brand-Specific Commercial Ratings Solution Provider

Posted: May 9, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Brand-Specific Commercial Ratings – Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of TRA’s offerings.

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What I learned at the ANA Advertising Financial Management Conference

Posted: May 9, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

I am just back from the ANA Advertising Financial Management Conference, where I learned a ton

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Highlights from ANA Television Upfront Survey

Posted: May 8, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA has just released the results of our 2013-14 National Television Upfront Survey. The objective is to better understand this year’s National Television Upfront marketplace from the client-side marketer perspective. This survey was fielded to a select group of ANA Committee Members and those who have direct oversight of media negotiations were encouraged to complete this survey.

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Social Media Marketing Tips for B2B Companies

Posted: May 6, 2013 12:00am ET BY Yasmin Melendez, director of committees and conferences, ANA

Many B2B companies find it challenging to engage in social media because they don’t know how it ties back to the organization or how to sustain it in the long-term. On May 1, the ANA Business-to-Business committee welcomed Lauren McCadney, senior manager, social media at CDW who shared some tips to leveraging loyal customers that goes beyond ratings and reviews.

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New ANA White Paper on Brand-Specific Commercial Rating

Posted: May 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television.

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Innovation Day at MillerCoors

Posted: Apr 25, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

I really enjoyed hosting our fourth annual ANA Innovation Day at MillerCoors in Chicago this week! The event was held in the MillerCoors company bar and the day included great sessions from MillerCoors, Kellogg’s, Rite Aid, Killerspin, plus the social media success behind A&E’s Duck Dynasty!

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There is No Better Channel for a Brand Than its Employees

Posted: Apr 22, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

A recurring theme at ANA’s recent Brand Masters Conference was the critical role employees play in brand building.

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Highlights from ANA Brand Masters Conference

Posted: Apr 22, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

ANA is well known for its fall “Masters of Marketing” Conference - which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. This year we held our first annual ANA Brand Masters Conference which was a very special intimate springtime companion to the Masters of Marketing. This first-time event was SOLD OUT and over 320 people were ...

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Time and Tide

Posted: Apr 22, 2013 12:00am ET BY Lynn Santa Lucia

Let’s face it, we don’t own the brand message anymore. We have the ability to control what we say about the brand, but as far as the ongoing conversation about it goes, marketers have no control.

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