Marketing Maestros

B2B Marketing Agencies and the Big Martech Squeeze

Posted: May 24, 2018 1:00pm ET BY Robert Davis

As brands continue to take marketing services in-house, PJA's Robert Davis explores the options for B2B marketing agencies.


Crafting Effective and Holistic B2B Customer Journeys

Posted: May 23, 2018 12:00am ET BY Emma Phipps

Tomer Cohen, VP of product at LinkedIn, shares LinkedIn’s holistic approach to customer journeys and gives a preview of his session at the 2018 Masters of B2B Marketing Conference.


5 Reasons Why Marketing Professionals Should Go Back to Speak on Campus

Posted: May 21, 2018 3:00pm ET BY Elliot Lum

The AEF’s Elliot Lum gives five reasons marketers can benefit from speaking to college students on campus.


New ANA/Forrester Survey — Good News For TV Industry

Posted: May 18, 2018 2:00pm ET BY Bill Duggan

A new ANA/Forrester report has some positive news for the television industry. ANA's Bill Duggan shares highlights.


Drip Campaigns for Programmatic Advertising, and How They Can Move the Needle in High-Consideration Purchase Decisions

Posted: May 17, 2018 1:00pm ET BY Ari Lewine

TripleLift’s Ari Lewine explains how drip campaigns in digital advertising campaigns can help guide the consumer’s decision journey.


How to Get the Most from Your Conference Experience

Posted: May 15, 2018 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares 10 ways marketers can get the most out of attending an industry conference.


Airbnb’s Global Connections Strategy Lead on How the Brand Leverages Influencers

Posted: May 10, 2018 10:30am ET BY Molly Knol

Rachael Haley, global connections strategy lead at Airbnb, explains how the company is disrupting the hotel landscape and using influencer and content marketing to fuel growth.


Marketing Talent: In-Demand Jobs and Salary Trends

Posted: May 2, 2018 10:00am ET BY Emily Apisa

Staying on top of hiring and compensation trends is key to attracting top talent and navigating a marketing career. Here are three areas marketers should watch this year.


What Your SEO Provider Should Be Doing (But Probably Isn't)

Posted: Apr 30, 2018 12:30pm ET BY JoAnna Dettmann, Kaysha Hanock

It takes months to enhance a website's SEO — and mere hours to destroy it. Here are seven ways to tell if your SEO provider is working in your best interests.


Why Patrón Is a True Technology Innovator

Posted: Apr 27, 2018 3:00pm ET BY Meghan Medlock

Patrón Spirits has a rich history of being innovative. At the 2018 ANA Digital & Social Media Conference, the brand's VP of marketing will share insights into how his brand is disrupting technology and leading across categories.