Marketing Maestros

Why Has an Advertising Agency Gone Into the Employee Engagement Business?

Posted: Mar 28, 2018 10:30am ET BY Hugh Kennedy

PJA's Hugh Kennedy explains why employee engagement should be a top priority for brand building.


8 Tips for Transitioning from a Traditional Media House to a Digital Powerhouse

Posted: Mar 26, 2018 2:30pm ET BY Craig Diebel

As technology continues to change the advertising landscape, here are eight ways media group executives can grow their digital revenue.


How Hershey Protects Against Potential PR Disasters in Influencer Marketing

Posted: Mar 22, 2018 11:30am ET BY Ryan Dinger

Sherry Ulsh, senior manager of indirect sourcing at The Hershey Co., shares her thoughts on how marketers can manage the risks involved with influencer marketing.


Hands on the Keyboards — Continued Growth of "In-Housing"

Posted: Mar 20, 2018 3:00pm ET BY Bill Duggan

The growth of in-house media work was a topic of discussion among major national advertisers at the 2018 ANA Media Conference.


5 Straightforward Tactics Marketers Can Use to Streamline Their Business

Posted: Mar 12, 2018 11:00am ET BY Brina Mayfair

To boost productivity, marketers need to combine tried-and-tested strategies with new digital tricks of the trade. Here are five tactics to try.


MGM's SVP of Advertising Discusses the Differences Between In-House and Third-Party Agencies

Posted: Mar 9, 2018 10:00am ET BY Ryan Dinger

MGM's Jessica Cipolla-Tario explains how the company's in-house agency shifted its focus from quantity to quality.


10 Nuggets from #ANAMedia

Posted: Mar 7, 2018 11:00am ET BY Bill Duggan

ANA's Bill Duggan shares 10 key takeaways from the 2018 Media Conference.


HP's Jim Wallace to Chair 2018 ANA Advertising Financial Management Conference

Posted: Feb 22, 2018 1:00pm ET BY Bill Duggan

HP's Jim Wallace will take the reigns as chair of the 2018 ANA Financial Management Conference.


Influencers Adapt to Facebook, Instagram, and YouTube Changes

Posted: Feb 15, 2018 12:00pm ET BY Aliza Freud

SheSpeaks' Aliza Freud explains how influencers have had to adapt in order to remain competitive amid changes from major social platforms.


The Art and Science of Brand Building

Posted: Feb 13, 2018 3:00pm ET BY Ed Faruolo, Founder of VitaLincs and ANA Faculty

What to ask to understand who your ideal customers are and how to engage them so your brand remains vital in their minds.