Marketing Maestros

My Favorite ANA Conference

Posted: Mar 1, 2017 12:30pm ET BY Bill Duggan

ANA's Bill Duggan explains why he enjoys the ANA Advertising Financial Management Conference.

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Marketing Technology: Do You Have a Strategy?

Posted: Feb 27, 2017 3:00pm ET BY Kerry Breen

New ANA research uncovers how marketers are dealing with industry disruptions.

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I love you. I love you not.

Posted: Feb 14, 2017 12:30pm ET BY Bruno Gralpois, ANA Faculty

Why advertisers and agencies should improve how they work together to maintain a productive relationship.

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E-Commerce: Growing and Driving Sales

Posted: Feb 2, 2017 10:00am ET BY Bill Duggan

ANA's Bill Duggan looks at the growth of e-commerce in relation to a new ANA study.

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Advertising Should Remain Short-Term Expense on Books

Posted: Feb 1, 2017 3:00pm ET BY Erich Decker-Hoppen, director of communications for MASB

Erich Decker-Hoppen of MASB explains why regulations around ad taxes should remain unchanged.

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Vikki Rohrer of Ford to Chair 2017 ANA Advertising Financial Management Conference

Posted: Jan 23, 2017 10:00am ET BY Bill Duggan

The ANA announces a new chair for the 2017 ANA Advertising Financial Management Conference.

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EA Ups Its Game in Programmatic

Posted: Jan 19, 2017 10:00am ET BY Ken Beaulieu

EA's Belinda Smith explains the company's progression with programmatic ad buying.

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New B-to-B Research: A CMO’s Checklist

Posted: Jan 18, 2017 10:00am ET BY Kerry Breen

Tips for B-to-B CMOs on how to develop strategic marketing plans that drive business growth.

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The ANA Celebrates 1,000 Members

Posted: Jan 17, 2017 12:00pm ET BY Ryan Dinger

The ANA has reached a new milestone with its 1000th member.

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What Were the Biggest Challenges for Marketers in 2016?

Posted: Jan 13, 2017 10:00am ET BY Kerry Breen

The top marketing challenges of 2016 from the ANA’s Marketer’s Edge research program.

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