Marketing Maestros

New Laws … And Who Designed that Outdoor Billboard?

Posted: Jul 2, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

There’s an interesting story on cnn.com titled “July 1 brings new, sometimes quirky laws.” Relevant to the marketing and advertising industry, a new local ordinance in Virginia requires electronic messages on outdoor advertising to remain in place for at least eight seconds to avoid driver distractions. I like that new law!

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Rebate On A Global Holiday – Good! Rebate On A Global Media Buy – Perhaps, Not So Good!

Posted: Jun 27, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The industry practice of media companies providing rebates/incentives to agencies for referring or influencing client spending towards that media company and then not reimbursing those funds to the client, has long been acknowledged as a common practice outside the United States.

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Is This Search Really Necessary?

Posted: Jun 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

One of the best-read pages in Adweek has got to be ‘Accounts in Reviews’ which is “a weekly listing of the major accounts up for grabs and who’s chasing them.” The current issue lists nine accounts in review including a major retailer, airline, CPG company, sports league (NASCAR!), and a number of financial service companies.

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In-House Agencies – Fast, Cheap, & Good!

Posted: Jun 13, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA In-House Agency Day, just held at the offices of Charles Schwab in San Francisco, attracted a crowd of over fifty marketers. When we surveyed members a few years ago, we found that 42% had an in-house agency of some type. And speculation is that the percentage has grown further as the primary benefits of in-house agencies – speed and cost savings – are more important than ever. But in-h ...

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What? … errr … Excuse me?

Posted: Jun 6, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

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Industry Interest in Brand-Specific Commercial Ratings

Posted: Jun 1, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

It’s now June (can you believe it!) and I’m proud that I’ve kept up with one of my primary New Year’s resolutions – to blog once a week. That’s over 20 blogs in 2012 at this point, all on the Marketing Maestros series of blogs.

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Marketing to Asian Americans and Insights from the 3AF Conference

Posted: May 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Insights from the 3AF (Asian American Advertising Federation) Asian Marketing Summit in Las Vegas.

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C7? How about Brand-Specific Commercial Ratings?

Posted: May 18, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Leadership of at least two major networks used that opportunity to advocate for a shift of currency from C3 to C7 ratings – meaning ratings based on the average commercial minutes in a program with three (or seven) days of commercial viewing in DVR playback. As the trade association representing client-side marketers, I want to remind the network executives of advertiser interest in more granu ...

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Insights and Highlights from the ANA Advertising Financial Management Conference

Posted: May 10, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Insights and highlights from the presentaions of top marketers at the 2012 ANA Advertising Financial Management Conference.

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Industry Debate on State Commercial Production Incentives

Posted: May 3, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

The ANA last week issued the white paper “The Found Money of State Commercial Production Incentives.” Many states now offer production incentives for advertisers willing to shoot their commercials in their state.

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