Marketing Maestros

Orangetheory Fitness Uses Data to Make Fitness Fun

Posted: Dec 3, 2018 3:00pm ET BY Crystal Albanese

By offering a more personal experience to group training workouts utilizing user data, Orangetheory Fitness has created a loyal following that keeps its members coming back. In this Q&A, Chief Brand Officer Kevin Keith sheds light on the company's growth.

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Charles Schwab's Tracy Avelar to Chair 2019 ANA Advertising Financial Management Conference

Posted: Nov 30, 2018 12:30pm ET BY Bill Duggan

The ANA is pleased to announce that Tracy Avelar, managing director of corporate vendor management at Charles Schwab, will chair the 2019 ANA Advertising Financial Management Conference.

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What's In A Name? In the Case of Shopper Marketing, Perhaps A Lot

Posted: Nov 29, 2018 1:30pm ET BY Paul P. Robinson

Once only associated with retail and the CPG world, shopper marketing has expanded across all verticals and business segments. ANA's Paul P. Robinson makes the case for reframing the conversation around this marketing discipline.

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Seeking Clarity: How Marketers Can Get a Clear Picture of the Consumer Journey

Posted: Nov 28, 2018 1:00pm ET BY Paul Schaut

The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey. aqfer’s Marc Sabatini explains how marketers can get a clearer picture of the customer journey.

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How Twitter Can Help Activate Your Brand Purpose

Posted: Nov 27, 2018 12:00pm ET BY Chuck Kapelke

Twitter is generally considered an external marketing tool, but it can be a powerful way to bring brand purpose to life internally.

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5 Quick Tips for Spotting Influencer Fraud

Posted: Nov 26, 2018 1:00pm ET BY Sean Spielberg

The fake follower alarm bell has sounded and brands and agencies are now watching out for influencer fraud. Here are five ways that marketers can set up their campaigns for success as fraud becomes less and less conspicuous.

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10 Speakers and Insights from #ANAMulti

Posted: Nov 21, 2018 10:00am ET BY Bill Duggan

ANA's Bill Duggan shares insights from 10 of the speakers at the 2018 ANA Multicultural Marketing & Diversity Conference.

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Jane Maas, Groundbreaking Legend in Advertising, Dies at 86

Posted: Nov 20, 2018 2:00pm ET

The advertising industry says goodbye to Jane Maas, one of the most influential ad women of the past 100 years.

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The Coming Digital Revolution: Strengthening Ethics in Advertising

Posted: Nov 20, 2018 12:00pm ET BY Kevin Kelly

Advertising and marketing can do better, and it starts with placing an emphasis on the customer experience.

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One Small Step Toward Trust

Posted: Nov 19, 2018 2:00pm ET BY Doug Wood

The U.S. Department of Justice has suspended an investigation into production practices in the advertising industry. Reed Smith's Doug Wood outlines two things advertisers should keep in mind in light of the news.

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