Marketing Maestros

Turning Purpose into Action: Q&A With SAP's Tillman

Posted: Jun 6, 2019 12:00am ET

Alicia Tillman is the global CMO of business software company SAP. We caught up with her to get her perspective on purpose-driven marketing.

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Why B2B Companies Need Instagram Marketing

Posted: Jun 5, 2019 12:00am ET BY Hugh Beaulac

With over one billion active users, Instagram is a valuable tool for B2B marketers. Here are five reasons why Instagram should be part of every B2B brand’s strategy.

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Why ‘Going Digital’ Is No Longer Enough for Print Magazines

Posted: Jun 5, 2019 12:00am ET BY Renée Ruggeri

Publishers are now paying more attention to their digital efforts and have increased their focus on social media, video, newsletters, and podcasts to make up for the lack of profitability of printed content. But having a web presence is no longer enough.

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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Posted: Jun 3, 2019 12:00am ET BY Ashley Pontius

When it comes to shopping and buying, the millennial generation appears to play by its own rules. Gui Costin, consultant and author of Millennials Are Not Aliens, explains.

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Brave Decision Making Is an Investment in the Future of Your Brand

Posted: May 31, 2019 12:00am ET BY Ashley Rosenow

How can brave decision making positively impact your business? Ashley Rosenow of Match Marketing Group explains.

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Things Are Looking Up for Marketing

Posted: May 29, 2019 12:00am ET BY Cliff Campeau

Organizational confidence in both marketing and marketers appears to be on the rise and zero-based budgeting (ZBB) has helped, not hindered, marketing’s resurgence.

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Paging Print Magazines

Posted: May 24, 2019 12:00pm ET BY Matthew Schwartz

The death of print media has been greatly exaggerated. Here are a few reasons why marketers should take a closer look at print magazines and possibly reconfigure their budgets to get their message out via ink on paper.

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Is the Corporate Website Still Relevant?

Posted: May 23, 2019 12:00pm ET BY Sebastian Jespersen

We are no longer going online. We are living online. The corporate website must serve as a one-stop shop for everything connected to your brand.

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Balancing Short- and Long-Term Goals

Posted: May 23, 2019 12:00am ET BY Sonia David

Toni Clayton-Hine, CMO, Americas, at Ernst & Young LLC, has spent her career driving growth for major B2B brands. We recently caught up with the marketing veteran, who will be speaking at the ANA Masters of B2B Marketing Conference.

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Does Anyone Care About Media?

Posted: May 22, 2019 12:00am ET BY Cliff Campeau

McKinsey estimated that companies across the globe could spend in excess of $2.0 trillion on media in 2019. So why haven’t advertisers stepped up their investment in building media competency?

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