Marketing Maestros

Content Marketing: The Why and How

Posted: Jun 14, 2016 10:00am ET BY Kerry Breen, senior manager, marketing knowledge center at ANA

With all the talk around content marketing, ANA's Kerry Breen explains why it's more than just a buzzword.

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Help Wanted in the C-Suite — Chief Media Officer

Posted: Jun 13, 2016 1:00pm ET BY Bill Duggan, Group EVP, ANA

Now more than ever, corporations need a senior executive to oversee their media investments, and the Chief Media Officer is the answer.

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Award Winners: Catching Up with Johnson & Johnson

Posted: Jun 9, 2016 3:00pm ET BY Janine Martella, director of committees and conferences at ANA

Johnson & Johnson's Vivian Nasamu-Odior shares the positive impact of winning an ANA Multicultural Excellence Award. The brand took home the Grand Prize in the Total Market category in 2015.

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ANA Transparency Report Released

Posted: Jun 7, 2016 11:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares key findings from an independent media transparency study conducted by K2 Intelligence and commissioned by the ANA.

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What They’re Saying About Sourced Traffic

Posted: May 31, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares feedback from ANA members surveyed for the recent ANA report on sourced traffic.

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Sourced Traffic: Do You Know What This Is? (You should!)

Posted: May 25, 2016 12:00pm ET BY Bill Duggan, Group EVP, ANA

A new white paper from the ANA found that a good number of marketers are unfamiliar with sourced traffic.

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Sourced Traffic: Buyer Beware!

Posted: May 19, 2016 9:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares details from a new ANA white paper on sourced traffic.

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Why Do Some Brands Get the Total Market Approach Wrong?

Posted: May 9, 2016 2:00pm ET BY Jeffrey L. Bowman, ANA Faculty

Jeffrey L. Bowman, founder of REFRAME: The [Brand] and ANA Faculty member, examines the total market approach.

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Duracell Helps Recognize May as Better Hearing and Speech Month

Posted: May 9, 2016 10:00am ET BY Bill Duggan, Group EVP, ANA

A new ad from Duracell, an ANA Multicultural Excellence Award winner, sheds light on hearing loss.

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Marketing Procurement: At least 5 partners in every deal, not just 1

Posted: May 4, 2016 1:00pm ET BY Mary Ann Brennan, ANA AFM Committee chair, West Coast chapter

A number of internal and external partnerships play an important role in the marketing supply chain. Here's a look at seven keys to better partnerships across the board.

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