Marketing Maestros

Dampening COVID-19’s Effects with AB InBev and Hyundai

Posted: Apr 27, 2020 12:00am ET BY Morgan Strawn

In the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.

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Beyond Profit Podcast: A Discussion with DoSomething.org CEO Aria Finger

Posted: Apr 27, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.

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Chris Schermer’s Insight into Working with Red Wing Shoes

Posted: Apr 23, 2020 12:00am ET BY Denise McDevitt

Chris Schermer, president of the B2 Award-winning agency SCHERMER, knows today’s B2B marketers are under pressure to generate sales. But when it came to his work with the Red Wing Shoe Company, his agency was sure to balance the drive for sales with a push for brand awareness. In a Q&A with the ANA’s Denise McDevitt, Schermer breaks down how his team did work that snagged a B2 Award.

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You’re Sitting on a Golden Brand Building Opportunity — Don’t Waste it

Posted: Apr 23, 2020 12:00am ET BY Chris Vitti

If you have the budget, now is the best time to build the brand of your business. Here’s why.

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The Future of Work is Holistic, Virtual, and Remote

Posted: Apr 22, 2020 12:00am ET BY Joanna Valente

With the current pandemic altering how people live in both their personal and professional lives, the recent changes to the workforce are more apparent — and, if anything, our use of technology can be used to help mitigate losses and allow new workflows to be efficient.

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5 ANA Resources for Working from Home

Posted: Apr 22, 2020 12:00am ET BY Ryan Dinger

The ANA has ample resources to help marketers enrich their knowledge and improve their skills while working from home. Here are five things to get you started.

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When it Comes to Programmatic Digital, the “Same-Old, Same-Old” Isn’t Working

Posted: Apr 21, 2020 12:00am ET BY Cliff Campeau

Media’s murky supply chain, wrought by fraud and congested with too many intermediaries between advertisers and publishers, continues to serve up challenges for digital media advertisers.

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Brands Stepping Up with Purpose

Posted: Apr 20, 2020 12:00am ET BY Ken Beaulieu

As the COVID-19 pandemic continues to rampage across the globe, with seemingly no end in sight, has there ever been a greater need for brands to activate their purpose or reason for being beyond profit?

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This Blog Post Has Nothing to Do with the Coronavirus

Posted: Apr 17, 2020 12:00am ET BY Andrew Eitelbach

Five years after allegations about media rebates set the marketing industry on edge, trust is still an issue. The ANA’s Andrew Eitelbach highlights this and other stories from ANA Newsstand that you can’t miss.

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5 Inspirational Quotes from Marketing Leaders

Posted: Apr 16, 2020 12:00am ET BY Ryan Dinger

No matter who you are, you’re probably not thrilled with how 2020 has gone so far. With that in mind, we’ve combed through our content catalog and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times.

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