Marketing Maestros

How Yelp Can Build Brand Reputation

Posted: Aug 5, 2019 12:00am ET BY Chuck Kapelke

Read an informative Q&A with Stephanie Rice, enterprise sales marketing manager at Yelp, who explains how marketers can best use the review platform to build brand reputation.


A Matter of Trust

Posted: Aug 2, 2019 12:00am ET BY Matthew Schwartz

Research from Edelman suggests that consumers are wary of brands using social issues as a marketing ploy. Here’s how marketers can work to build trust with younger audiences.


Insight into the Power of Multicultural Marketing from Ayiko Broyard

Posted: Jul 29, 2019 12:00am ET BY Denise McDevitt

The ANA sat down with Ayiko Broyard, EVP of client services at Walton Isaacson, to get her insight on the power of multicultural marketing.


Beyond Profit Podcast: A Discussion with Jim Stengel

Posted: Jul 29, 2019 12:00am ET

In the latest episode Beyond Profit, Jim Stengel, a former global chief marketing officer at P&G and author of "Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies," discusses life and marketing purpose at P&G, why brand purpose isn't easy, the missing piece of the purpose puzzle, and more.


What Buying Habits Tell Marketers About Each Generation

Posted: Jul 26, 2019 12:00am ET BY Ashley Pontius

Each generation has unique experiences, lifestyles, and demographics that influence their buying behaviors. Here’s how marketers can tap into those buying habits to communicate with each generation.


Keeping the Vultures at Bay When It’s Time for a New Tech Partner

Posted: Jul 17, 2019 12:00am ET BY Shane Taylor

Shane Taylor of AUDIENCEX provides advice for marketers who want to find the right tech partner but are wary of the vultures circling overhead.


Managing In-House Agency Creative Content and Legal Concerns

Posted: Jul 16, 2019 12:00am ET BY Bill Duggan

The ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”


Q&A with Walter Frye

Posted: Jul 15, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

In advance of his presentation at this year’s ANA Digital and Social Media Conference, we caught up with Walter Frye, VP of global brand content and engagement at American Express, to talk influencer marketing.


What Marketers Can Learn from Political Campaigns

Posted: Jul 15, 2019 12:00am ET BY Steve Lanzano

TV’s huge reach helps marketers raise awareness. But it’s also effective for bottom of the funnel sales.


Four Appropriate Limitations On Agency Remuneration

Posted: Jul 10, 2019 12:00am ET BY Cliff Campeau

Cliff Campeau of AARM shares four examples of appropriate contract limitations for advertisers to place on agency revenue.