Marketing Maestros

10 Production Transparency Recommendations for Advertisers

Posted: Aug 16, 2017 12:30pm ET BY Bill Duggan

A new ANA report has found that production transparency concerns exist at multiple agencies and holding companies. These 10 recommendations can help address these issues.


How Hilton’s Shift to Data Obsession Has Led to Big Wins

Posted: Aug 14, 2017 3:00pm ET BY Claudine Waite

Hilton’s Deb Heydel knows a thing or two about analytics. In this Q&A, she explains how Hilton uses data to optimize spend and how the analytics department can help achieve C-suite buy-in.


ANA Releases "Production Transparency in the U.S. Advertising Industry"

Posted: Aug 9, 2017 9:30am ET BY Bill Duggan

A new study from the ANA found that transparency concerns exist at multiple agencies and holding companies. ANA's Bill Duggan shares more important findings.


How We Got the Most Out of Our Summer Intern

Posted: Aug 7, 2017 2:00pm ET BY Elliot Lum

AEF's Elliot Lum shares the five principles that helped the foundation maximize the talents of its summer intern.


Trust Isn't Built Overnight, But Transparency Is a Good Place to Start

Posted: Aug 3, 2017 10:00am ET BY Lou Severine, CEO of NYIAX

Repairing trust in ad tech requires an industry-wide commitment to rebuild the marketplace. So where do we start?


Lost at Sea: 3 Reasons Why You Need a Content Marketing Calendar

Posted: Aug 1, 2017 3:00pm ET BY Jack Doyle, senior account executive at Inprela Communications

To keep your marketing plan on course, here are three key reasons why your company should use a content calendar.


Toppling the Obstacles That Prevent Integration Across the Customer Journey

Posted: Jul 27, 2017 12:00pm ET BY Dina Shapiro, founder and CEO of Yorkville Consulting

Dina Shapiro, ANA Faculty member and founder and CEO of Yorkville Consulting, reveals some of the barriers to integrating messaging across all touchpoints in the customer decision journey.


In the Wake of the 2017 Trends in Agency Compensation Survey

Posted: Jul 26, 2017 10:00am ET BY Dave Beals, president of JLB + Partners

Dave Beals, president of JLB + Partners, reflects on the findings of the recent ANA Trends in Agency Compensation study, and offers advice for marketers and agencies looking to move toward a performance-based approach to agency compensation.


Why Millennial Talent Matters: A Music Industry Perspective

Posted: Jul 24, 2017 11:00am ET BY Elliot Lum

AEF's Elliot Lum reflects on his role in attracting the next generation of talent to the marketing and advertising industry.


One Year Later: How ANA Members Are Addressing Media Transparency Issues

Posted: Jul 20, 2017 10:30am ET BY Bob Liodice, CEO, ANA

According to a new ANA survey, a majority of ANA members have taken a wide range of steps to address the transparency issue.