Marketing Maestros

ANA and 4A's: Yes, We Can Agree

Posted: Feb 17, 2016 10:00am ET BY Bill Duggan

Recent news headlines suggest that the relationship between the ANA and the 4A's is on the rocks. The ANA's Bill Duggan begs to differ.


Be at the Forefront of Industry Conversations

Posted: Feb 16, 2016 1:00pm ET BY Meghan MedlockBY , Shannon Scanlin, manager, committees, ANA

Last year's Media Leadership conference ignited an industry conversation on transparency. Stay at the forefront of industry conversation at this year's Masters of Media conference.


ANA: Content Marketing Is Heating Up. But Don’t Burn Out!

Posted: Feb 12, 2016 12:00pm ET BY Brittany Goss, content creation manager in the Marketing Knowledge Center

ANA's Brittany Goss explains how to keep up with the growing demand for content.


5 Tips to Improve Your Agency Evaluations

Posted: Feb 11, 2016 12:05pm ET BY Steven Wales

Steven Wales has spent years offering insight into brand-agency evaluation processes. His five tips will help you immediately improve the way you evaluate your agency partners.


A New Reality, Virtually Here

Posted: Feb 11, 2016 12:05pm ET BY Andrew Eitelbach

February's issue of ANA magazine looks at how brands can use virtual reality to create immersive consumer experiences; how to innovate in a chaotic marketing; best practices for earned media; and more


Brands Working With Startups

Posted: Feb 3, 2016 9:30am ET BY Marni Gordon, SVP of committees and conferences, ANA

ANA's Marni Gordon shares key findings from a new ANA/CTA study on marketers' perceptions of and attitudes toward engaging startups in the marketing space.


Agency Reviews for Project Work — New ANA/4A's Collaboration

Posted: Jan 28, 2016 12:30pm ET BY Bill Duggan

ANA's Bill Duggan shares highlights from new agency review guidance from the ANA and the 4A's.


The 2015 Bot Baseline Study from ANA and White Ops

Posted: Jan 19, 2016 3:00pm ET BY Bill Duggan

ANA's Bill Duggan shares key findings from a 2015 ANA/White Ops study on the effect of bot fraud on advertising.


From Social Media to Social Good

Posted: Jan 15, 2016 12:05pm ET BY Andrew Eitelbach

January's issue of ANA Magazine looks at how brands with purpose make a difference, the causes of ad blocking and why it's a problem for advertisers and publishers, the legal battles facing the marketing industry in 2016, and more.


Predictions for Market Research in 2016

Posted: Jan 11, 2016 2:00pm ET BY Todd Kaiser, senior director, marketing insights strategist

ANA's Todd Kaiser predicts how market research will change in 2016.