Marketing Maestros

ANA Report on Media Transparency: One Year Later

Posted: Jul 19, 2017 10:00am ET BY Bob Liodice, CEO, ANABY , Doug Wood

On the one-year anniversary of the ANA's landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today.


Learnings From #ANADigital

Posted: Jul 18, 2017 3:30pm ET BY Bill Duggan

ANA's Bill Duggan shares his key takeaways from the 2017 ANA Digital & Social Media Conference.


PebblePost CEO: Advertisers Have Stopped Giving Respect to Consumers

Posted: Jul 17, 2017 3:00pm ET BY Urey Onuoha

Lewis Gersh, CEO of PebblePost, shares his thoughts on how digital marketing has stopped serving the needs of consumers and how marketers can get back on track.


Why Agencies Should Work for Free — Lessons from a Procurement Lunch

Posted: Jul 13, 2017 11:00am ET BY Phil Johnson, CEO of PJA Advertising + Marketing

Phil Johnson, CEO of PJA Advertising + Marketing, shares his advice for strengthening relationships between agencies and their clients.


Advertisers Can't Stop Fraud, But They Can Stop Making Costly Assumptions

Posted: Jul 11, 2017 3:00pm ET BY Rich Kahn, CEO and co-founder of eZanga

By understanding that fraud can't be completely solved, marketers can take a more realistic and effective approach to curbing it, argues eZanga's Rich Kahn.


AI: The Future of the Marketing Tech Stack

Posted: Jul 5, 2017 3:00pm ET BY Marc Keating, chief innovation officer at Stein IAS

As marketing moves into its post-modern phase, AI has the potential to become the next major step forward in the marketing stack.


Humanity, Machines, and the Internet: Welcome to Post-Modern Marketing

Posted: Jun 29, 2017 3:00pm ET BY Tom Stein, chairman and chief client officer at Stein IAS

Stein IAS' Tom Stein argues that post-modern marketing, the combination of technology and human connection, is the next step in marketing's journey.


3 Agency-Proven Ways to Put Design Thinking to Work

Posted: Jun 27, 2017 2:00pm ET BY Matt Magee, VP of strategy at PJA Advertising + Marketing

PJA’s Matt Magee shares three design thinking techniques to help improve the quality of creative ideas and collaboration.


7 Great Ways to Screw Up Your Executive Communications Program

Posted: Jun 22, 2017 10:00am ET BY Paul Carlstrom, VP of content services, TDA Group

Incorporating an executive voice into your content marketing can make your assets more compelling. But these poor practices can screw up even the best executive programs.


10 Best Tools for Building a Shopper Marketing Program

Posted: Jun 19, 2017 3:00pm ET BY Arielle Feger, associate manager, marketing knowledge center

These ANA tools and templates can help marketers make shopper marketing programs faster, easier, and more efficient for everyone involved.