Marketing Maestros

Clean Up in Aisle 12. Sponsored by…

Posted: Jul 3, 2019 12:00am ET BY Cliff Campeau

Some of the world’s largest retailers have their sights set on garnering a larger share of the ad market. The potential to integrate target audience information with web browsing data, shopper data and location data to serve up relevant ads in an environment where consumers can immediately click-to-buy and receive their merchandise in a day or two has the potential to revolutionize the retail ad ...

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Victory for the Marketing Industry on Citizenship Question for 2020 Census

Posted: Jul 3, 2019 12:00am ET BY Bill Duggan

An ill-advised citizenship question will not be added to the 2020 census. This is a victory for the marketing industry overall and multicultural marketers in particular.

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5 Tactics to Improve Your Employer Branding In 2019

Posted: Jul 1, 2019 12:00am ET BY Connie Benton

Read on to unlock five tips that you need to improve your employer branding as you search for the right candidates for your company.

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Targeted Advertising Woefully Missing its Mark

Posted: Jun 28, 2019 12:00am ET BY Matthew Schwartz

A recent study finds that the online terrain for targeted advertising is getting increasingly difficult for marketers to negotiate.

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Paving the Path to Digital In-House Success

Posted: Jun 26, 2019 12:00am ET BY Molly Knol

The ANA’s Molly Knol sat down with Josh Palau, VP of media strategy and platforms at Bayer Consumer Health, to get his thoughts on the process of in-housing and the tools necessary to make it work.

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Cultivating Brand Passion with Sephora’s Emeline Berlind

Posted: Jun 24, 2019 12:00am ET BY Molly Knol

Ahead of her session at the 2019 ANA Digital & Social Media Conference, Emeline Berlind sat down with us to share her thoughts on building brand loyalty and spotlighting Sephora’s diverse community of fans.

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Mobile Video Isn’t a Strategy, It’s a Stop on the Customer Journey

Posted: Jun 21, 2019 12:00am ET BY Cindy Brown

Mobile video accounts for the lion’s share of total digital video consumption. Advertisers should take a customer-centric approach by allocating dollars to mobile video only when doing so aligns with the customer journey.

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Brand Safety Takes Center Stage in Cannes

Posted: Jun 21, 2019 12:00am ET BY John Wolfe

The ANA’s John Wolfe reports from Cannes on the launch of the Global Alliance for Responsible Media.

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Global CMO Growth Council Unveils Leadership Roadmap in Cannes

Posted: Jun 20, 2019 12:00am ET BY John Wolfe

In his latest dispatch from Cannes, the ANA’s John Wolfe shares a few highlights of the Global CMO Growth Council meeting.

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Why SMS Should Be a Strong Focus in Your Customer Engagement

Posted: Jun 19, 2019 12:00am ET

While some say that SMS (short messaging service) is making a comeback, the truth is that it never went away. Here are brands in four categories that weave SMS into their omnichannel customer experience.

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