Marketing Maestros

Even Great Content is Not Always Content Marketing

Posted: May 1, 2019 12:00am ET BY Paul P. Robinson

Many marketers include content in their strategies, but the discipline of content marketing is a different animal altogether. The ANA’s Paul Robinson explains.

READ MORE

Talking Technology with Christopher Thomas-Moore

Posted: Apr 30, 2019 12:00am ET BY Barbie Romero, manager of committees and conferences, ANA

Ahead of his presentation at the 2019 ANA Digital and Social Media Conference, Presented by Meredith, Christopher Thomas-Moore of Domino’s sat down with the ANA to discuss the brand’s journey through the world of marketing technology.

READ MORE

The 2019 ANA Genius Awards Are Open for Entries

Posted: Apr 29, 2019 12:00am ET BY Dori Fern

Nominations and entries are now being accepted for the 2019 ANA Genius Awards for Excellence in Marketing Analytics, presented by Neustar.

READ MORE

Why We Bought Droga5: Q&A with Accenture's Whipple

Posted: Apr 26, 2019 12:00am ET BY Bill Duggan

Accenture Interactive recently turned the advertising and marketing industries on their collective heads when it announced it was acquiring independent ad agency Droga5. Bill Duggan speaks to Brian Whipple, CEO of Accenture Interactive.

READ MORE

Evolving Media Consumption Trends Give Marketers New Means for Ensuring High-Impact, Brand Safe Campaigns

Posted: Apr 25, 2019 12:00am ET BY Melinda McLaughlin

The growing popularity of over-the-top programming is having a transformative effect on the entire video advertising ecosystem. For marketers, this development opens up exciting new opportunities to connect with hard-to-reach audiences and engage them through more digital touchpoints than ever before.

READ MORE

Driving ROI Through Supplier Diversity

Posted: Apr 24, 2019 12:00am ET BY Bill Duggan

Simona Rabsatt Butler will be leading a session on supplier diversity at the upcoming ANA Advertising Financial Management Conference. Group EVP Bill Duggan spoke to her on the benefits of supplier diversity.

READ MORE

A Conversation with Amy Spiridakis

Posted: Apr 23, 2019 12:00am ET BY Mike Kaufman

Working for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.

READ MORE

Four Pillars of Sustainable Business and Green Marketing

Posted: Apr 22, 2019 12:00am ET BY Morgan Strawn

Brands have the opportunity and responsibility to do good for the planet. Here are four key ways to participate in sustainability while driving growth for your brand.

READ MORE

Planning for Success: Eight Priorities for CMOs Come 2020

Posted: Apr 19, 2019 12:00pm ET BY Bruno Gralpois, ANA Faculty

It’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.

READ MORE

10 Highlights from #ANAMedia

Posted: Apr 18, 2019 12:00am ET BY Bill Duggan

Bill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”

READ MORE