Marketing Maestros

Reflections from Tom Finneran of the 4A’s

Posted: Mar 25, 2019 12:00am ET BY Bill Duggan

The ANA’s group EVP Bill Duggan interviews Tom Finneran of the 4A’s ahead of his session at the 2019 ANA Advertising Financial Management Conference.

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4 Ways Marketers Can Ensure They Learn the Right Lessons from Data

Posted: Mar 22, 2019 12:00am ET BY Ashley Pontius

In this digital age, marketers have more data to work with than ever before. Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer, offers tips for learning the right lessons from data.

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Macro Trends Impacting Events

Posted: Mar 21, 2019 12:00am ET BY Sharon Mills

With the digital age upon us, there are macro trends, or global shifts, that are impacting the 2019 events industry.

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Be Big Somewhere: 3 Keys to Media Planning Success

Posted: Mar 20, 2019 12:00am ET BY Cliff Campeau

In the past, two rules governed media planning efforts. But are those two rules becoming outdated? AARM’s Cliff Campeau explains.

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Marketing Meetings Are Seldom Joyful, but they Can Be Much More Efficient

Posted: Mar 19, 2019 12:00am ET BY Matthew Schwartz

In the third installment of our Marie Kondo-inspired series, learn how to declutter your marketing meetings.

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12 Insights from the ANA In-House Agency Conference

Posted: Mar 18, 2019 12:00am ET BY Bill Duggan

The first ANA In-House Agency Conference was a sellout. Here are 12 key insights from speakers at the conference.

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Agency Perspective: Upshot’s Eight Trends to Watch in 2019

Posted: Mar 15, 2019 12:00am ET

Upshot’s market intelligence team has compiled a list of eight trends meant to inspire your own approach to high-velocity change and innovation.

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3 Brands Successfully Marketing to LGBTQ+ Community

Posted: Mar 14, 2019 12:00am ET BY Joanna Valente

Brands put LGBTQ+ consumers front and center during Pride Month, but here are three brands who are succeeding at reaching this diverse demographic all year long.

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Brand Purpose Podcast: Inspiring Brands, with KoAnn Skrzyniarz

Posted: Mar 14, 2019 12:00am ET

In the third episode of the ANA Brand Purpose podcast, KoAnn Skrzyniarz joins ANA's Ken Beaulieu to chat about how purpose inspires brands.

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The 8 Questions Buyers Should Ask Every Data Provider

Posted: Mar 13, 2019 12:00am ET BY Matt Frattaroli

Want to ensure that your ads are reaching the right people? Here are eight questions every buyer should ask their data providers.

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