Marketing Maestros

Reflections from Tom Finneran of the 4A’s

Posted: Mar 25, 2019 12:00am ET BY Bill Duggan

The ANA’s group EVP Bill Duggan interviews Tom Finneran of the 4A’s ahead of his session at the 2019 ANA Advertising Financial Management Conference.


4 Ways Marketers Can Ensure They Learn the Right Lessons from Data

Posted: Mar 22, 2019 12:00am ET BY Ashley Pontius

In this digital age, marketers have more data to work with than ever before. Scott East, co-author of The Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer, offers tips for learning the right lessons from data.


Macro Trends Impacting Events

Posted: Mar 21, 2019 12:00am ET BY Sharon Mills

With the digital age upon us, there are macro trends, or global shifts, that are impacting the 2019 events industry.


Be Big Somewhere: 3 Keys to Media Planning Success

Posted: Mar 20, 2019 12:00am ET BY Cliff Campeau

In the past, two rules governed media planning efforts. But are those two rules becoming outdated? AARM’s Cliff Campeau explains.


Marketing Meetings Are Seldom Joyful, but they Can Be Much More Efficient

Posted: Mar 19, 2019 12:00am ET BY Matthew Schwartz

In the third installment of our Marie Kondo-inspired series, learn how to declutter your marketing meetings.


12 Insights from the ANA In-House Agency Conference

Posted: Mar 18, 2019 12:00am ET BY Bill Duggan

The first ANA In-House Agency Conference was a sellout. Here are 12 key insights from speakers at the conference.


Agency Perspective: Upshot’s Eight Trends to Watch in 2019

Posted: Mar 15, 2019 12:00am ET

Upshot’s market intelligence team has compiled a list of eight trends meant to inspire your own approach to high-velocity change and innovation.


3 Brands Successfully Marketing to LGBTQ+ Community

Posted: Mar 14, 2019 12:00am ET BY Joanna Valente

Brands put LGBTQ+ consumers front and center during Pride Month, but here are three brands who are succeeding at reaching this diverse demographic all year long.


Brand Purpose Podcast: Inspiring Brands, with KoAnn Skrzyniarz

Posted: Mar 14, 2019 12:00am ET

In the third episode of the ANA Brand Purpose podcast, KoAnn Skrzyniarz joins ANA's Ken Beaulieu to chat about how purpose inspires brands.


The 8 Questions Buyers Should Ask Every Data Provider

Posted: Mar 13, 2019 12:00am ET BY Matt Frattaroli

Want to ensure that your ads are reaching the right people? Here are eight questions every buyer should ask their data providers.