Marketing Maestros

What Cambridge Analytica Teaches the Ad Tech Industry

Posted: Aug 30, 2018 10:00am ET BY Victor Wong

Victor Wong of Thunder Experience Cloud explains how the industry can simultaneously balance the protection of consumer privacy, transparency for advertisers, and securing publisher data.

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Band-Aid Is the Healthiest Brand in America

Posted: Aug 28, 2018 3:00pm ET BY Ted Marzilli

YouGov's annual review of overall brand health ranks Band-Aid above big tech firms such as Amazon, Google, and Netflix.

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Building Brand Authenticity and Trust

Posted: Aug 13, 2018 3:00pm ET BY Richard Feldman

ANA's Richard Feldman explores the hallmarks of an authentic brand.

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Major Ad Industry Trade Associations Oppose Census Citizenship Question

Posted: Aug 10, 2018 2:00pm ET BY Bill Duggan

Four major trade associations representing the advertising industry filed a letter to Congress officially opposing the addition of a citizenship question to the 2020 Census.

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Rise of the Chief Media Officer

Posted: Aug 7, 2018 3:00pm ET BY Bill Duggan

Following JPMorgan Chase's appointment of its first chief media officer, ANA's Bill Duggan emphasizes the importance of advertisers assuming internal stewardship of their media investments.

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Six Takeaways from the 2018 REGGIE Awards

Posted: Jul 30, 2018 3:00pm ET BY Joanna Valente

The 2018 REGGIE Awards highlighted marketing that excelled at fostering authentic and personal relationships with audiences. Here are lessons from six winning campaigns.

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Refining Influencer Marketing

Posted: Jul 26, 2018 12:00pm ET BY Nick Lynch

Thoughtful Media's Nick Lynch explores the importance of industry standards and transparency in advancing influencer marketing.

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Building a Customer Finder

Posted: Jul 24, 2018 2:00pm ET BY Ric Noreen

Waypoint's Ric Noreen shares three steps to building a "customer finder" to help businesses pinpoint where their core customers and relevant retailers are located.

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Ad Industry Needs to Oppose Census Citizenship Question by August 7

Posted: Jul 20, 2018 11:00am ET BY Bill Duggan

The business community has until August 7 to submit written comments opposing a new citizenship question in the 2020 census.

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How B2B Companies Whip Up Content Marketing Strategies

Posted: Jul 19, 2018 12:00pm ET BY Paula Tompkins

ChannelNet's Paula Tompkins shares three practical tips to help business marketers create a content marketing strategy that aligns with their company's goals and objectives.

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