Marketing Maestros

Will Cooler Digital Screens Heat up CPG Sales?

Posted: Apr 17, 2019 12:00am ET BY Michael J. McDermott

While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.


If You Are Not Studying D2C Brands, Here Are Two Big Reasons to Start Now

Posted: Apr 16, 2019 12:00am ET BY Pini Yakuel

Direct-to-consumer brands have transformed shopping. Here are two big reasons why the D2C movement is gaining even more steam.


Everyday Innovation with Kristi Argyilan

Posted: Apr 15, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Kristi Argyilan, SVP of marketing at Target, will be speaking at this year’s ANA Digital & Social Media Conference. Here, she shares her wisdom about creating a culture where innovation is driven by the basics.


Innovation Is Everywhere — the Retail Experience in NYC

Posted: Apr 12, 2019 12:00am ET BY Paul P. Robinson

Marketers are obsessed with innovation, but do they know it’s right under their noses? The ANA’s Paul Robinson shares insights from a recent Shopper/Commerce Marketing Committee meeting.


Three Emerging Tech Trends Brands Need to Embrace to Make Personalization a Priority

Posted: Apr 11, 2019 12:00am ET BY Penry Price

With the winter trinity of tech festivals behind us, let’s look at three major tech trends marketers need to bone up about for the next several months and beyond.


ANA’s 2019 Influencer Marketing Guide and Playbook

Posted: Apr 10, 2019 12:00am ET BY Leah Marshall

The ANA’s influencer marketing resources are everything you need to help establish and execute your influencer strategy.


4 Tips for Improving Digital Media's Customer Experience

Posted: Apr 9, 2019 12:00am ET BY Mike Herrick

Mike Herrick of Urban Airship shares his strategies for keeping customers invested in digital media.


Trust Between Marketers and Agencies Is Earned

Posted: Apr 5, 2019 12:00am ET BY Bill Duggan

There has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.


Winning Product Launches: Case Studies in Tactic Selection

Posted: Apr 5, 2019 12:00am ET BY Morgan Strawn

When a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.


Improve Your Content Performance on Social Media

Posted: Apr 4, 2019 12:00am ET BY Amanda Sparks

Staying visible and relevant is key to successful social media marketing. Here are some tips to help marketers hone their campaigns.