Marketing Maestros

What Buying Habits Tell Marketers About Each Generation

Posted: Jul 26, 2019 12:00am ET BY Ashley Pontius

Each generation has unique experiences, lifestyles, and demographics that influence their buying behaviors. Here’s how marketers can tap into those buying habits to communicate with each generation.

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Keeping the Vultures at Bay When It’s Time for a New Tech Partner

Posted: Jul 17, 2019 12:00am ET BY Shane Taylor

Shane Taylor of AUDIENCEX provides advice for marketers who want to find the right tech partner but are wary of the vultures circling overhead.

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Managing In-House Agency Creative Content and Legal Concerns

Posted: Jul 16, 2019 12:00am ET BY Bill Duggan

The ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”

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Q&A with Walter Frye

Posted: Jul 15, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

In advance of his presentation at this year’s ANA Digital and Social Media Conference, we caught up with Walter Frye, VP of global brand content and engagement at American Express, to talk influencer marketing.

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What Marketers Can Learn from Political Campaigns

Posted: Jul 15, 2019 12:00am ET BY Steve Lanzano

TV’s huge reach helps marketers raise awareness. But it’s also effective for bottom of the funnel sales.

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Four Appropriate Limitations On Agency Remuneration

Posted: Jul 10, 2019 12:00am ET BY Cliff Campeau

Cliff Campeau of AARM shares four examples of appropriate contract limitations for advertisers to place on agency revenue.

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Clean Up in Aisle 12. Sponsored by…

Posted: Jul 3, 2019 12:00am ET BY Cliff Campeau

Some of the world’s largest retailers have their sights set on garnering a larger share of the ad market. The potential to integrate target audience information with web browsing data, shopper data and location data to serve up relevant ads in an environment where consumers can immediately click-to-buy and receive their merchandise in a day or two has the potential to revolutionize the retail ad ...

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Victory for the Marketing Industry on Citizenship Question for 2020 Census

Posted: Jul 3, 2019 12:00am ET BY Bill Duggan

An ill-advised citizenship question will not be added to the 2020 census. This is a victory for the marketing industry overall and multicultural marketers in particular.

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5 Tactics to Improve Your Employer Branding In 2019

Posted: Jul 1, 2019 12:00am ET BY Connie Benton

Read on to unlock five tips that you need to improve your employer branding as you search for the right candidates for your company.

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Targeted Advertising Woefully Missing its Mark

Posted: Jun 28, 2019 12:00am ET BY Matthew Schwartz

A recent study finds that the online terrain for targeted advertising is getting increasingly difficult for marketers to negotiate.

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