Marketing Maestros

Integrated Marketing Quality Improving!

Posted: Dec 12, 2011 12:00am ET BY Bill Duggan

For the fourth time in the past eight years ANA has surveyed our members on their integrated marketing practices and challenges. One big headline of that research – marketers rate the quality of their integrated marketing efforts higher now than in any of the prior surveys. 42% rate their integrated marketing efforts as excellent or very good (versus 25% in 2008; 33% in 2006; and 21% in 2003). ...


Smooth Asset Workflows, Bigfoot, and UFOs

Posted: Dec 1, 2011 12:00am ET BY Harold S. Geller, Senior Vice President, Cross Industry Workflow, 4A’s and Managing Director, Ad-ID

Today, about 70-85% of cable network commercials are digitally delivered. Most of the internal workflows are only partially automated, and therefore are subject to human error. Most still require conversion and significant amounts of human intervention.


A Year-End Deal for You on that Car!

Posted: Nov 21, 2011 12:00am ET BY Bill Duggan

On November 17 holiday decorations went up in the lobby of ANA’s office building – a Christmas tree, a bunch of wreaths, and the Hanukkah menorah. And just a few days prior to that, I noticed the beginning of what’s sure to be a barrage of television advertising from the automotive industry for year-end deals.


‘Tis the Season

Posted: Nov 17, 2011 12:00am ET BY Susan Burke

According to eMarketer, overall holiday spending in 2011 is set to drop compared to last year as a result of the down U.S. economy and the increasing costs of gas and food. However, online spending will increase during the holidays when compared to 2010 with eMarketer forecasting over $46 billion in projected sales.


Agency Trading Desks: Basics Marketers Need to Know & Questions to Ask

Posted: Nov 2, 2011 12:00am ET BY Bill Duggan

ANA has just released a white paper titled, “Agency Trading Desks: Basics Marketers Need to Know & Questions to Ask.” Its purpose is to help educate ANA members on agency trading desks—what they are, what they do, potential benefits, questions to ask, and more.


ANA / 4A's Guidelines for Agency Search

Posted: Oct 31, 2011 12:00am ET BY Bill Duggan

ANA and 4A’s recently released a new guidance paper titled, "ANA / 4A's Guidelines for Agency Search." The guidance outlines steps that can help marketers and agencies go through an effective search and selection process that can help both parties create a better working relationship.


Baby Carrots, Eat’Em Like Junk Food

Posted: Oct 23, 2011 12:00am ET BY Kerry Camisa, International Speedway Corporation

In case you missed it, Bryan Reese, Chief Marketing and Innovation Officer for Bolthouse Farms, knocked it out of the park with his presentation of their recent campaign “Baby Carrots, Eat ‘Em Like Junk Food”.


Please fix the escalator...

Posted: Oct 23, 2011 12:00am ET BY David Poeschl, Kimberly-Clark

Thomas Friedman,New York Times Columnist recently traveled to China and observed in awe a beautiful convention center constructed in just eight months. He then returned to Maryland to find a simple subway escalator under construction, closed for six months.


Video Didn’t Kill the Radio Star After All….

Posted: Oct 23, 2011 12:00am ET BY Jacqueline Touma, Microsoft Corporation,, Twitter @jacqueline008

Spotify, the darling of the UK has finally entered the North American online music scene. They are welcomed by; iHeart Music, Pandora, independent radio and cast of others are all vying for this same space. So what do they add or bring?


Krispy Kreme Continues to Leverage the Social Web to Empower Consumers to Own and Keep the Brand Alive

Posted: Oct 23, 2011 12:00am ET BY Telisa Yancy, Director Advertising, Brand and Media

Although Krispy Kreme Doughnuts has just under 800 stores, in 21 countries, CMO Dwayne Chambers, states that the company is NOT in the business of increasing same store sales, or growing traffic, or average check numbers. No, those are simply the results of executing flawlessly against their true objective: "to build positive meaningful relationships, first, with our team, second, with our guest ...