Marketing Maestros

Paving the Path to Digital In-House Success

Posted: Jun 26, 2019 12:00am ET BY Molly Knol

The ANA’s Molly Knol sat down with Josh Palau, VP of media strategy and platforms at Bayer Consumer Health, to get his thoughts on the process of in-housing and the tools necessary to make it work.


Cultivating Brand Passion with Sephora’s Emeline Berlind

Posted: Jun 24, 2019 12:00am ET BY Molly Knol

Ahead of her session at the 2019 ANA Digital & Social Media Conference, Emeline Berlind sat down with us to share her thoughts on building brand loyalty and spotlighting Sephora’s diverse community of fans.


Mobile Video Isn’t a Strategy, It’s a Stop on the Customer Journey

Posted: Jun 21, 2019 12:00am ET BY Cindy Brown

Mobile video accounts for the lion’s share of total digital video consumption. Advertisers should take a customer-centric approach by allocating dollars to mobile video only when doing so aligns with the customer journey.


Brand Safety Takes Center Stage in Cannes

Posted: Jun 21, 2019 12:00am ET BY John Wolfe

The ANA’s John Wolfe reports from Cannes on the launch of the Global Alliance for Responsible Media.


Global CMO Growth Council Unveils Leadership Roadmap in Cannes

Posted: Jun 20, 2019 12:00am ET BY John Wolfe

In his latest dispatch from Cannes, the ANA’s John Wolfe shares a few highlights of the Global CMO Growth Council meeting.


Why SMS Should Be a Strong Focus in Your Customer Engagement

Posted: Jun 19, 2019 12:00am ET

While some say that SMS (short messaging service) is making a comeback, the truth is that it never went away. Here are brands in four categories that weave SMS into their omnichannel customer experience.


The ANA in Cannes

Posted: Jun 18, 2019 12:00am ET BY John Wolfe

The ANA’s John Wolfe shares his takeaways from the first day at Cannes Lions International Festival of Creativity.


Be Direct, Be Outspoken, Be Consistent: Why Brand Authenticity Matters

Posted: Jun 17, 2019 12:00am ET BY Vicki Brakl

Brand authenticity is something that all consumers want to see, but what does it mean and why does it matter? Vicki Brakl, VP of integrated marketing at MNI Targeted Media, explains.


A Non-Gaming Brand’s Guide to Playable Ads

Posted: Jun 14, 2019 12:00am ET BY Beatrice Olivas

For years, gaming developers have used playable ads to stand out in a competitive space. Here’s a look at how mobile advertisers across verticals — from Coca-Cola to PayPal — can, and do, utilize the format.


Small Business Content Marketing Trends to Try in 2019

Posted: Jun 12, 2019 12:00am ET BY Jessica Fender

Content marketing is essential for revenue and brand loyalty, but new trends appear and vanish at a lightning-fast pace. Here are five trends that will make a difference in your content marketing strategy this year.